The Analysis Of The National Traditional Ethnic Ninority Sports Council From The First To The Eighth

This study aims to explore the effect of social cultural background to Chinese Traditional sports development. The essay selects the reports of The First National Traditional Ethnic Minority Sports Council to the Eighth National Traditional Ethnic Minority Sports council in "People's Daily" as the object. Using the method of framework theory and content analysis, we analyze the reports of National Traditional Ethnic Minority Sports Council that which topic will be incorporated into the framework and which framework should be focused. This part includes total coverage, the report topic, report form, report type, the report position and the information sources. Then, how to structure the reports of National Games is analyzed. Again, the language of the study sample revealed that the language is full of war color, strongly emotion, popular. Except for these, the paper also analysis the reason of the framework and reveal that it is affected by three factors:national interest, media's own interests and ideology and political leanings of journalists. Finally, comparisons with similar studies are made and some limitations of the research are mentioned.