Sports Comsumer Motive Of Situation And Influence Factor Of The Research High School Student's In Harbin City

Consumption is an important behavior and process in social and economical activities of human beings and is one important field of social economy. With the gradual maturation of our socialist economical system and constant improvement in social productivity, obvious changes have taken place in people's consumption consciousness and consumption structure. At the same time, sports business emerges. When people increasingly accept and understand the importance of investment on health. Consumption related to sports business has become an integral part of modern life. The high school students as a special subgroup in the society are one of the mainstreams in sports activities. Their consumption situation is directly connected with the future consumption trend related to sports. So it is particularly necessary to conduct deep analysis and research of their consumption behavior.Heilongjiang Province in northeast China's grain as a province, its economy and culture have an important place in Northeast Region and it is given credit for its education. So to conduct analysis and research on the current consumption situation of high school students of Harbin will lead to more knowledge in this field and its behavior characteristics, which could be used as a guide by the schools and families as well as other related organizations to lead high school students'consumption and would provide positive countermeasures to the problems occurred in high school students'consumption related to sports. Finally, the research result provides theoretical and referential guide for the establishment of correct consumption notion and behavior of life-long investment on health as well as the healthy development of sports business in China.With development of times and the advancement of society, people strengthens also unceasingly to running after healthy consciousness, sports consumes self own becoming modern life important component. The high school student is the wish leader that main current, future that future consumes consume, their consumption behavior is able to affect the trend that sports consumes to future people, it's the degree participating in sports consumption quantity that can affect our country sports population. Therefore, study high school student sports consumes behavior, grasp whose sports consumption behavior leading indicator characteristic, have important significance to developing a countermeasure more well specifically for the high school student group works out a sum being put into effect.And the factor consuming the motivation main part to Harbin city high school student sports is carried out under comparatively deficient condition the main body of a book is studied specifically for high school student sports consumes motivation at present, studying, the factor consuming motivation's carries out analysis on the sports affecting the Harbin City high school student, student of high school who studies the marriage partner is that Harbin City is in the beginning of book, law, the expert interview model after the main body of a book in the data studying process high has adopt a document mainly, the questionnaire inquires into law, number reason statistics law and analysis. The result studying is indicated:1. The high school students of Harbin city have relatively good habit of consumption on sports, but the consumption level is relatively low. In the consumption structure of high school students of Harbin city, consumption on sportswear accounts for a great percentage of total consumption, consumption on recreational and participatory sports is quite low.2. Harbin City high school student sports consumption motivation inclination main have 7 kind, note successively in proper order in proper order be material object need consumption motivation, lie fallow entertainment consumption motivation, star effect consumption motivation, strong body healthy body consumption motivation, appreciation of the beauty consumption motivation, secondary numerous compare unrealistically consumption motivation, sports accomplishment consumption motivation.3. Different sex high school student at from many climb the ratio to consume the motive, strengthen figure the body consumes the motive, the star effect consumption motive and appreciates beauty to consume the motive and athletics to achieve to consume the motive to exist the bigger difference.4. The dissimilarity learns high school student athletics to consume the motive to need to consume the motive in the real object and strengthen figure the body consumes the motive aspect existence difference.5. The type in the different school high school student at from many climb to compare the motive and recreation to amuse to consume the motive aspect existence difference.6. The different family receipt a high school student needs to consume the motive and recreation to amuse to consume the motive aspect existence difference in the real object. End, oneself according to the questionnaire result and expert's opinion to long high school student's athletics in the spring City consumed the present condition and the influence factor of the motive to put forward some reference the suggestion.