Middle School Student's Sports Consumer Motivation Current Situation Of Chang-chun And Influence Factor

With development of times and the advancement of society,people strengthens also unceasingly to running after healthy consciousness , sports consumes self own becoming modern life important component. The middle school student is the wish leader that main current , future that future consumes consume , their consumption behavior is able to affect the trend that sports consumes to future people , it's the degree participating in sports consumption quantity that can affect our country sports population. Therefore, study middle school student sports consumes behavior , grasp whose sports consumption behavior leading indicator characteristic , have important significance to developing a countermeasure more well specifically for the middle school student group works out a sum being put into effect.And the factor consuming the motivation main part to Chang Chun City middle school student sports is carried out under comparatively deficient condition the main body of a book is studied specifically for middle school student sports consumes motivation at present, studying, the factor consuming motivation's carries out analysis on the sports affecting the Chang Chun City middle school student, student of high school who studies the marriage partner is that Chang Chun City is in the beginning of book, law , the expert interview model after the main body of a book in the data studying process middle has adopt a document mainly , the questionnaire inquires into law , number reason statistics law and analysis. The result studying is indicated:1.Chang Chun City middle school student sports consumption motivation inclination main have 7 kind, note successively in proper order in proper order be material object need consumption motivation, lie fallow entertainment consumption motivation, star effect consumption motivation, strong body healthy body consumption motivation, appreciation of the beauty consumption motivation, secondary numerous compare unrealistically consumption motivation, sports accomplishment consumption motivation.2. Different sex high school student at from many climb the ratio to consume the motive,strengthen figure the body consumes the motive,the star effect consumption motive and appreciates beauty to consume the motive and athletics to achieve to consume the motive to exist the bigger difference.3. The dissimilarity learns a high school student athletics to consume the motive to need to consume the motive in the real object and strengthen figure the body consumes the motive aspect existence difference4. The type in the different school high school student at from many climb to compare the motive and recreation to amuse to consume the motive aspect existence difference.5.The different family receipt a high school student needs to consume the motive and recreation to amuse to consume the motive aspect existence difference in the real object.End, oneself according to the questionnaire result and expert's opinion to long high school student's athletics in the spring City consumed the present condition and the influence factor of the motive to put forward some reference the suggestion.