Survey And Research On Operating Situation Of Jingdezhen Fitness Clubs

This paper mainly studies Jingdezhen city, fitness club, including three parts, namely the general situation and basic theory research part and the part, the countermeasures for part of chapter 7.In the preface, simply introduces the selection basis and significance of the research. Simply explains the development history and fitness club and the research situation.In the basic theory, fitness clubs the concept, characteristic and classification, from the economic, social, and explains the development of sports in three dimensions of positive health club. Part of this is the focus of the development of Jingdezhen fitness club foundation and background, based on the analysis of economic and social development present situation, Jingdezhen development as main body and the core of the sports industry in Jingdezhen fitness club to the third industry, regional economic and social employment will play a positive role, Development of Jingdezhen's fitness club, the development of service industry is Jingdezhen beneficial supplement is rich, the necessary condition of tourism Jingdezhen is optimized Jingdezhen industrial structure of auxiliary measures.In the actual operation process, first will body-building market participants are divided according to the market, selecting reasonable fitness market supply in the fitness club of fitness and fitness services-the fitness coach and direct providers the body-building market demand for the three main fitness customer specific research object. Design and research objects correspond to the above three sets of questionnaire, namely "to receive the sports fitness club operators questionnaire", "to receive the sports fitness club trainer questionnaire" and "to receive the sports fitness club consumer questionnaire. Choose to receive the total 23 clubs as research samples, the extraction of the fitness coach for 92 people, fitness club consumer 121. The study of supply fitness club operators include the basic situation of the regional distribution of the club, with characteristics, club service projects and services, and business area, financial capital source and tissue types, economic benefit and operating conditions, the operation mode, the hardware facilities; The study included coaching, trainer team, professional background and on-the-job training, job mobility analysis, income and participate in the club management, etc. The research of customer, including fitness gym consumers' demographic and the ability to pay of the understanding of sports fitness, exercise, and the evaluation of the club service, etc.Findings:Jingdezhen fitness club is mainly distributed in the downtown and busy downtown club service project is more one fold, poor and content, the club in most project, club fund strength weak, field area is lesser, will the club funding sources, organization, and club unreasonable type, operating conditions of economic benefits to improve. In total, coach and manager, part-time professional background of coach, record of formal schooling level is not high uneven, coach, lack of on-the-job training, fitness coach impeded the liquidity is higher, etc. Fitness clients, customers, male Jingdezhen fitness in women, slightly more than 19-45 years old, the majority of the population between college or above degree is high income earners, and give priority to. These people are able to recognize the positive significance of exercise in the gym, to the fitness coach's role in the process of the objective affirmation also. In charge of the club and degree of different because of differences in income, most customers think the club's reasonable and can withstand.Through the investigation of Jingdezhen, fitness club, we think should strengthen the development of fitness club, stressing the need of positive support. Attaches great importance to the development of fitness club, overall planning the development of the club to support the development of the club, the development of club, optimizing the environment and with the help of the government established under the fitness industry association. The club will deepen the operation and management, strengthen the management system, expanding business field, enrich and perfect service system, network marketing system, have the ability to support system of the club can establish a large group of fitness club. In addition, still need to strengthen the talented person troop construction.