Research On The Current Situation And Countermeasures Of Wuxi City Commercial Fitness Club

The research object of this dissertation is about “the operation situation ofcommercial fitness club in the city of Wuxi”, which using literature data,questionnaire, expert interviews, statistics and other research methods to conduct acomprehensive study. Such as the basic situation of Wuxi city commercial fitness club,the situation of operators, coaches, the present situation, the present situation ofconsumer and so on. Then carried on the comprehensive research and analysis of theoperation and development of commercial fitness club present situation, existingproblems and the main factors that influence its development, and puts forward thereasonable suggestions.The results showed that:1.The commercial fitness club of Wuxi city as thenational fitness cause and an important part of sports fitness entertainment market,can play a positive role in the national fitness campaign, with the improving of theeconomic level and the growing business scale commercial fitness club will have agood development prospect.2. As the subjects of fitness entertainment industry,commercial fitness club in Wuxi has a certain scale, large and medium-sized healthclubs to become the mainstream of Wuxi city commercial fitness club development,and by private individuals and joint-stock economy as the main body.3.In Wuxi citycommercial fitness club business models to chain operation as the main body, thepattern of the revenue management to coexist. Adopts a marketing management mode,the yearly fee range in1800-4000￥.4.In Wuxi city commercial fitness club operatorsis given priority to with30to45years old of middle-aged people, professional qualityis good,50%of the operator to management or professional sports related majors;100%of the operators once participated in sports or management knowledge training;Management "innovation management","people-oriented" management concept, themanagement dilemma facing the main mainly concentrated in less "profit","lessgovernment support","industry malignant competition","consumer demand" and soon.5. Most coaches of Wuxi commercial fitness club coaching in2years and thedegree of education of them is mostly junior college.96%of the coaches have the professional guidance certificates.100%coaches have participated in the professionaltraining. Therefore, fitness coaches have high initiative and enthusiasm taking part inprofessional training.6.In Wuxi city commercial fitness club consumer more womenthan men, give priority to with age groups within the range of20to45years old, mostof the consumers in the commercial fitness club exercise effect is obvious, the fitnesseffect of subjective feeling satisfied. Wuxi’s main consumer groups, however, are stillunder the influence of traditional ideas, the idea of "sports consumption is not tospend money" still have very strong inertia, lack of total fitness consumer groups.Countermeasure:1. Strengthen the guidance and support of government to the development of sportsindustry;2. Set up association in Wuxi city commercial fitness club;3. Changing concepts, commercial health club should consciously serve the nationalfitness campaign;4. A reasonable guide citizen sports fitness consumption idea of change;5. Strive to improve the operator comprehensive qualities;6. Cultivating and stable coaches;7. Actively improve the innovative ability of fitness club and service quality.