Ganzhou City City Commercial Fitness Club Present Situation Investigation And Development Countermeasures

Commercial fitness club is the good location where the masses exercise，and it’s an importantway to improve our residents’ physique.The development of commercial fitness club is not onlyrelated to public health, is also related to regional economic development.This paper attempts tostudy a number of commercial fitness clubs in Ganzhou,explores the current state ofdevelopment,not only provide a reference for the operators of commercial fitness club in theregion, but also provide a theoretical basis for the development of commercial fitness club.The methods of literature consultation,questionnaire,mathematical statistics,logicanalysis,interviews and expert interviews were used by the paper, then obtain the followingconclusions:1、In Ganzhou city，most commercial fitness club set up a short time,and its construction areais generally small,so there is a great space for development.Leaflets as main means of publicity incommercial fitness club in Ganzhou city,supplemented by other means.2、The majority of coaches have undergraduate degree in commercial fitness club in Ganzhoucity，the proportion of men and women basically is the same.65.2%of the coaches engaged insports-related career before working in the club.Most of the club coaches are full-time staff, timeshigher than the salary of part-time coach.39%of coaches do not have coaches certificate.Interestsis an incentive to work for82.6%of coaches in the fitness club.3、Members of the commercial fitness club are more women than men in Ganzhou city,theirages are concentrated in the21-30years old.Most of the members career are self-employed andmanagers,whose the number of weekly exercise is basically rational.The incentive that themembers of the fitness club participate in exercise concentrate in two aspects:improve their healthand weight loss.4、The commercial fitness club members chose the fitness classes that mainly concentrated inthe traditional exercise in Ganzhou city.Curriculum is more repeated at the same time. Factorsaffecting the curriculum arrangements mainly tend to the needs of members.5、The external influencing factors of Ganzhou City Commercial Fitness Club include:policies and regulations are not perfect, the economic level of consumption needs to be improved,the level of residents’ education level, and regional consumer attitudes.It’s the internal influencingfactors include: the ability level of management personnel, professional competence of thecoach,curriculum and the venues and facilities.For the status of the commercial fitness club in the city, based on internal and external factorsthat influence its development,the paper put forward the following recommendations:1、Government departments should give the support in the policy and publicity for the commercialfitness club. 2、Commercial health club should constantly improve human resources management system,management system, training system, service system, curriculum and other aspects.3、Physical education major standards with commercial health club. Strengthen the culture ofthe sports professionals，and take commercial health club as a student internship base in internshipphase...