Study On The Communication Model Of Women's Fashion Magazine In Contemporary China

This article discusses how to mix Communication and women's fashion magazine in Contemporary China. It is mainly to analysis six areas of the Communication mode, the dissemination of the main body, communication content, the media, communication effects, audience research and feedback.using this theory on women's fashion magazine to study on the effective communication of women's Fashion Magazine in Contemporary China,women's Fashion Magazine in Contemporary China as an emerging media is rapid developing in recent years, there has been more and more academic research published about the fashion media, but it pays more attention on fashion magazine's content, the fashion magazine as a part of media, it's rarely to find academic study of fashion magazines with communication theory. Therefore, this article chose studding on Communication mode of fashion magazines, hoping to attract valuable comments for more research.Based on lots of communication theory, we choose "VOGUE ", "ELLE ", "RAY" and "SH STYLE" as cases to research. These magazines are the most representative and success of all the fashion magazine in china. We compare contents of these magazines to analysis something behind it, from the style, the cover, columns, content and fashion shooting, we can find similarities and differences between different fashion magazines. And we also give some suggestion to the magazine how to find the characteristics of each style, hoping to attract more readers. we uses different way to study the other aspects of the communication model, on the subject of fashion magazine itself, mainly through interviews and fashion magazine industry operators to analyze the situation. But it also demonstrated between the two ties we can find from interviews more and more editor believed that advertising has becoming most important part of fashion magazines, the magazine is not sufficient support for the distribution costs, advertising delivery is the fashion magazine business way. Different advertising strategies of today's fashion magazines are also an important guarantee for operations.The most obvious manifestation of communication is from the questionnaire. In this paper, we ask some questions in six aspects of communication mode, after obtained data, the corresponding data applied to each aspect to analysis and conclusion. From the paper we also find the growing potential consumer groups of fashion magazines in China today, and it gradually spread from the elite to the general public, shows that two classical theory in communication, the spiral silence and information gap. From the theory, fashion magazine will be further subdivided their target and to find their own style suited to their content, then it will help the magazine to find the direction of development.This paper based on the questionnaire for satisfaction surveys of magazine's communication, that using data to build multi-factor fuzzy mathematical model and Study on the effective communication of women's Fashion Magazine in Contemporary China, then make conclusions and give recommendations.In short, this paper Study on the effective communication of women's Fashion Magazine in Contemporary China, and hope fashion magazines becoming more professional, systematic, so that women's fashion magazines in Contemporary China can be effectively distributed.