The Analysis Of Current Chinese Teens’ Fashion In The Social Media Era

Several decades ago, Marshall McLuhan who just like a prophet said," The medium is the message." Gradually, people began to note the importance of media. The media is powerful just like a part of our body today. It is changing our daily life and culture styles wildly and deeply. While the information and media changing human beings’mind globally, Chinese people cannot keep themselves clean and pure.When the consumer society and culture industry appeared, mankind has focused on the value of identity instead to the value in use. Currently, the teenagers in China are exploring the cultural motif that who am I in this age of chaos which filled with information, material desire, mass media and symbolic consumption. In the age of social media, the fashion consumer behavior of Chinese teens shows us not only the identity of their ego, but also reflects the characteristics of the times. The new rules of the teens built in the high-spending, brand consumption and consumption of media forms. Mobile communication means, both the commodity symbol, the fusion of media symbol and class circle symbols, as an entry point of the article, was resolved to the relationship between the choice of media forms and teens’fashion consumer behavior. This article is structured roughly as follows:1. Part one was a brief description of the study background, purpose, significance, methods and literature review.2. Part two showed the relationship between the teenagers’fashion and the identity of their ego and class culture.3. Part three analyzed the fashion consumption, performance and behavior of young people under the new media environment.4. Part four was a case study to understand the impact of media choice on young fashion consumer behavior and their unique culture form.5. Part five was the emoticon of the relationship between media and teens.6. Conclusion.