Research On The Ideological And Political Education Of University Media Function

As public media is closely related to people's lives today, campus media is also developing with development of modern media technology. The campus media in university is the channel of communication and information dissemination both inside the campus and between the university and society. It is an important part of life of students and teachers; it is a major supporter of university propagandas; it can significantly impact on value orientation, behavior pattern, political attitude, psychological development and morality of students in university. How to understand and thorough research the vital function of media on ideological and political education in university, use the media efficiently, integrate all kinds of media, become more and more important and are respected as new research topic of ideological and political education in university. It is a topic worth deeply discussion how to make the media environment more useful for growth of students, promotion of ideological and political education, and formation of morality of students. This article, combining with the actual situation of ideological and political education in university, researches how university uses its own special media such as campus newspaper, campus broadcast, campus TV channel and Internet in the ideological and political education. This article discusses how to optimize the media environment in university and how to develop the ideological and political education under the new situation as well.