Research On The Ideological And Political Education Function Of University Campus Culture In The New Media Era

At present,the new media as a representative of the network culture is reshaping the production process information,also changing the mode of information dissemination.The university campus is always "the arena of new things".When university students are embracing the new media of the times,the new media also profoundly changes all the practice subjects in the university campus.The new media has an important impact on students.The rising tide of new media has revolutionized the campus culture with the function of Ideological and Political Education from content to form.Therefore,studying the function of Ideological and Political Education of university campus culture in the new media era is the epoch demand for training successors of socialism with Chinese characteristics in the new era.The university campus culture in the new media era refers to the Ideological and Political Education function of university campus with its unique material,spirit,system and behavior culture,promotes the positive changes in the ideological,moral,legal,behavior,personality,improves their moral cultivation and training the noble personality,an education mechanism to help them establish a correct outlook on life,values and world view.The empirical study found that the subject of new media communication,multiple means of communication level digestion,diversity,communication content,communication demassification aging enhancement technique of the campus culture of Ideological and Political Education function is facing rare opportunities,facing more difficulties and challenges hitherto unknown.Therefore,this study focuses on the new media in the foundation of campus culture under the environment of Ideological and Political Education essence on the construction of university campus culture of Ideological and Political Education principle in the new media era: that people with culture principle,the principle of purpose,inherit the traditional principle,development principle and innovation and puts forward the principle of Khalid ents.The real path of strengthening the new media era of University Ideological and Political Education function: to establish university culture under the background of new media;connect new media of knowledge and technology to general education;to speed up the construction of digital campus;to strengthen the socialist core value guidance;to enrich cultural activities of the university and so on.