The Study On The Development And Promotion Of Educational Technology Poroduct

In recent years, as the practice of informational Education developing, Information technology, Digital learning and other modern Educational concept continues to receive the attention of people.Strong demand for education and social development gave birth to the Educational technology industry. Businesses, schools and educational institutions are devoting themselves into the development and promotion of the education technology product. Educational technology products is focused on more and more.however, although the market is full of large numbers of education technology products, But the design of most of the products does not answer for laws of education, and it dose not making full use of informationization technology advantage.Because of lacking of the complete study of the development and promotion of educational technology product.on the other hand,even though some products can success on the development of product,and did improve the modern teaching through the application of those products, but it never been able to be popularized,Because of lacking of effective study on the educational market.The article from the education market and the characteristic of the educational needs, on the basis of the development and promotion in generic products, in terms of industry, put forward specific principles and practices in the development and promotion of the educational technology products.It has a guiding significance on solving this problems, And it is of reference value for company and education department to put products development and promotion into practice.The article is divided into six chapters, The first chapter is introduction,include of research background, research significance, research status, research contents and research methods; the second chapter has defined the educational technology product firstly, and then from the market, analyze characteristics of educational technology product and education market. The third chapter mainly discusses the development and promotion of generic products; the fourth chapter analyze the current situation of the development firstly, and then put forward specific principles and practices, including development methods, development content and development process, finally cover the general principles by cases analysis; The fifth chapter describes the promotion of the educational technology product, Through the three subject in product marketing, Respectively explain the main ways of promotion, and then put forward specific principles and practices with case analysis; The sixth chapter is summary and conclusion, It summed up the research, and points out the limitations of this study.