Sociological Analysis Of Mobile Consumer Behavior For Secondary School Students

With the improvement of living standards, increasing the penetration rate of mobile phones and using of range expansion in secondary vocational education of expanding enrollment, secondary school students in this large group of consumers demand for mobile phones is also increasing. For them, mobile phones not only provide contact conveniently, while providing them a private space, how about the mobile phone in secondary students? How much is mobile phone consumption? What is the use of mobile phones? In various vocational schools did not pay attention to "mobile consumption of secondary school students", the formation is great importance to this issue."Mobile consumer survey secondary school students" on the Lanzhou full-time secondary school students mobile consumer behavior analysis, a total of 200 questionnaires were returned 200 to the questionnaire based on data obtained using the frequency of description, classification of statistical interaction secondary school students studied the case of mobile phone consumption, analysis of mobile phone brands, functions, Prices, the appearance of all secondary school students to face the impact of consumer behavior and mobile phone use in bad behavior.The results showed that:1. Functional factors on secondary school students the impact of mobile consumer behavior is significant. Functional factors survey ranked the first, second is the price factor, appearance, brand, etc. for mobile phones no significant effect on consumer behavior. Boys and girls are demanding multi-functional aspects of phone no difference, but the appearance of female models on the requirements of mobile phones than boys; boys higher than girls on calls spending.2. To the students, the urban students than rural students more attention to the appearance of style, fashion, spending on the calls, monthly calls urban students than rural students; parents have a stable career to students mobile phones is relatively higher than the consumption level of rural students. The family income of students phone no significant effect on consumption.3. Secondary school students to use the phone, the phone for them to construct their own piece of personal space. Meanwhile, secondary school students use mobile phones bad behavior also affected the normal classroom teaching.