The Influencing Factors Analysis Of Sport Consumption Behavior Of Dalian Residents

Since reform and opening-up, China's socialist market economy is developing rapidly, and GDP growth at present, successive years, our country's economy has shifted from rapid development quickly and well "development. In people's standard of living and income level improved at the same time, the residents'consumption structure in China also has undergone earth-shaking changes. At present, our country residents of sports activities of consumer spending is increasing year by year, sports consumption has become an important consumer market. Therefore, sports consumption is not only related to the sports industry in China, the sports market and social economy coordinated development, and already become social progress and civilization, is one of the symbols of national lifestyle modernization and consumption values progress embodiment. Urban residents, actively advocated the sports consumption, will make people's physical and mental health to the overall improvement, this also is to construct the harmonious society and realizing economic development, democratic perfect, science and technology progress, cultural prosperity and people's life of substantial urgently demands.Dalian as liaoning coastal economic belt bibcock city at the same time, and with a long sports cultural heritage city. In view of dalian in northeastern economy radiation function and dalian of sports of the first action, dalian's sports consumption situation will not only in northeast China has a strong representative, still in dalian and the surrounding coastal economic belt within urban residents'consumption structure change, and consumption model transformation produce to have the important meaning.In view of this, this article using questionnaire and documentary methods, in dalian, residents'sports consumption level, and sports consumption structure, sports consumption influencing factors, and sports consumption development trends etc. Was investigated and scientific research. The results show that the sex, according to a survey by the education object, degree of career, income level, age is different, its sports consumption level and ability is not the same. Overall, dalian residents of sports consumption function and effect already has a profound understanding of, but due to the economic factors and traditional customs and other factors.According to the results, this paper discusses dalian city residents'sports consumption ability the influence factors and the development trend, and to explore the dalian city residents'sports consumption model of optimization and upgrading, and provides the ideas for dalian related athletics industry department provides some Suggestions. In order to promote the dalian sports consumer market prosperity and dalian the development of undertakings of physical culture, promote the dalian residents'consumption structure adjustment, this will also in northeast China, the other cities as big plays a certain reference.