Research On Media Operation Of Chinese

With the development of social economy, sports becomes an important part of modern society. It becomes the focus of attention, and at the same time it becomes an important communication content locking of the mass media. A professional sport media for spreading sports has provided a broad platform for sports communication, expand the social influence of sports, the value function of sports communication is realized. Modern media has a great influence on sports and modern sports survive in state media, so the operation of the media in large and medium-sized sports organization and management plays more and more important role in the process.In recent years, as more and more of the world sports events in China. And our organization for sports management is improving, and media running work also got more and more experts, scholars and practitioners’ attention. 2013 Chinese equestrian section of the concept of media operation and operation strategy is a large sports events in the absorption of other Chinese media, on the basis of operating experience, according to the characteristics of the equestrian sports and form a set of sports media operation of the new train of thought.This thesis run in 2013, Chinese equestrian media as the research object, USES the literature material method, content analysis method, comparative method, on-the-spot investigation method, such as research methods, analysis summarized 2013 Chinese equestrian festival organization structure and characteristics of media operation, combed the Chinese equestrian festival 2013 media running specific content. Through media with other large sports event operation strategies of successful cases analysis research, media operation of Chinese equestrian section depth analysis and rational diagnosis, and put forward the feasible solution.Chinese equestrian section of media operation is still in its beginning stage of development, event organizers should vigorously takes the media operation. with professional media agency support events running operation, and in strict accordance with the international large-scale sports media operational standards, and build system of perfect media operation, and at the same time strengthen the culture of the horse and build the "soft power" of the city, and make full use of the celebrity and the effect of media promotion brand, and construction fast and convenient platform for the exchange of information and feedback, and the cities with the marketing communication events are a perfect fit. Only in this way, Chinese equestrian festival media operation will be more professional, the effect will be more prominent.