| Chinese professional football has developed seventeen years, after 10 years Chinese soccer league forming period and seven years China football super league confusion reform period, the whole development process not only are tough and hard, but also full of light and hope. The study was based on the development of China football super league as the main research object, ten years Chinese soccer league as reference research object, by using the methods of documentation, expert interview, questionnaire and the SWOT analysis method, investigated. In reference to previous studies on the basis of results, and combining with the current China football super league developmental status of China football super league on the sustainable development of its four dimensions of the system, analyzes the main content is:Main content of China football super league's sustainable development opportunities (0) are:stable political environment, Good economic environment, The prosperous development of the sports industry, The huge population factors; Powerful media.Main content of China football super league's sustainable development threat (T) are:low per capita income economy is relatively backward, The law is not perfect, law enforcement lax, Bad international record; China football armor class A premiership survival environments,Main content of China football super league sustainable advantage (S) are:the ball game result of uncertainty, Professional league intangible assets value; Professional league laws and regulations of preliminary form, Football players market opening, China football super league soft environment pollution management;Main content of China football super league's sustainable development disadvantages (W) are:football institutional defects, Administrative intervening of football management; China football super league club funds narrow, China football super league club players professional level is low; a high salary, Participating subject rather relationship between, Football fans away, Football coach team construction; The lack of backup talents, Brand awareness is not strong,Research shows that China football super league has advantages and disadvantages, opportunities and threats coexist with the characteristics of plan, we must pay attention to the study and implementation of moderate strategy selection, ensure the China football super league in China's specific development environment, foster strengths and circumvent weaknesses, seize the opportunity, dissolve threat, achieve relying on society, facing market and back on track a virtuous circle of the road.
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