Shanxi Datong High School Sports Consumption Situation Of Investigation And Strategic Research

High school students is the current school sports activities in one of the main groups, their sports consumption situation, what will directly related to the future sports consumption trend, and to some extent affect health of body and mind development level of high school students, through the sports consumption several important dimensions-motivation, level, structure and influence factors of the survey and research, education department for cultivating students' scientific sports consumption, sports industry departments in the future development of sports commodity further excavate high school sports consumption potential to provide valuable reference.This paper mainly use the Datong high school sports consumption questionnaire "of Datong city, two districts, three county and township high school randomly 10, each secondary school 120 people, a senior high school and (respectively),20 of their sports consumption consciousness, sports consumption motivation, sports consumption structure and sports consumption level and influence factors of sports consumption makes an investigation and analysis, finally reached the following results.(1) Datong high school sports, and concern is for the attention of boys than girls sports, Internet and television is the main way they know sports;(2) Sports consumption has become part of Datong high school life, and "buy health" concept was gradually they accept;(3) Class requirements, mold physique, already as Datong high school sports consumption, the main motives;(4) Datong high school sports consumption in kind consumption primarily, and boys and girls little differences, including sportswear, socks, the proportion of the total consumption of the highest 51.62%; (5) Datong high school sports consumption less than the developed city, on sports consumption amount between 60 to 120 yuan;(6) Influence of Datong high school sports consumption are mainly individuals, families, schools and sports goods several factors.Based on the research results, this paper Suggestions are as follows:(1) No matter how family economic conditions of Datong high school students should, sports attention;(2) The school, community and parks some public places should intensify the location equipment utilization rate, open for high school students in time for sports, that they satisfy the desire ";(3) Charge of sports facilities units and departments, should actively adjust price, offers a variety of preferential policies for high school students, achieves "small profits and quick turnover", thus further rais sports consumption enthusiasm;(4) The school and the family should increase the high school student movement "time", enhances their sports the interest, such already can enlarge their sports consumption, and can improve their learning efficiency, but also should increase girls "like" the PE ratio of PE, improve girls interest, thus improve their sports consumption consciousness;(5) Businesses should be informed of the high school students concerns of sports commodity, actively formulate relevant countermeasures dynamic, develop their favorite sports goods, exploit their sports consumption potential.