Datong Fitness Club Development Present Situation Investigation And Studies

With the rapid development of China’s socialist market economy,improving people’s living standards, the fitness for the further implementation of the platform for, as well as a national fitness awareness gradually increased. Driven by favorable external conditions,the sports industry has been developing rapidly in China, mainly reflected in the sharp increase in the number of health clubs, have been expanding. As China’s traditional heavy industrial city of Datong city, in recent years has achieved excellent results in the transformation of industrial structure. Levels continue to improve economic and social development in Datong city and Datong played a good role in promoting sports development. With public work enthusiasm grew,Datong city, the health club industry show a good trend of development.However, due to the health club in the city’s development in the primary stage, various matching policies are not perfect, health club sin all aspects there are many issues to be resolved. Therefore, based on the urban area of Datong city, for the study of commercial fitness clubs, through to its consumers, fitness coaches and managers using literature data, questionnaires, interviews, statistics,survey of Datong City Fitness Club development present situation and study its problems. For the healthy and sustainable development of sports industry in Datong city, Datong city, nationwide health plans provide some basis for reference.Research results show that Datong city commercial fitness club is mainly the following main problems:one, the Datong city commercial fitness club to medium scale for the development of the mainstream, has certain limitations.Second, the Datong city commercial fitness club fitness coach to improve professional level, for fitness instructor occupational qualification certification system needs to be perfected.Three, the structure of the Datong fitness club consumer age level of a single, focused on young people, has the high cultural level and a certain economic ability;In low income and low degree of people to participate in next year;Give priority to with "physical" fitness goals;Fitness awareness needs to be strengthened.