Research On Vocational College Of Beijing University Student For Sports Consumption Present Situation And Countermeasure

The development of undertakings of physical culture and sports in a certain extent, marks the progress of society, economy and civilization, Beijing vocational college students as part of the Beijing University students, their sports consumption status, is directly related to their physical and mental health and overall development is indirectly affect the future development direction of the sports consumption behavior.This paper mainly uses the literature material law, the questionnaire survey method, the interview method, the mathematical statistics method and the logical induction and so on Research method?Through the questionnaire survey of ten vocational college students in Beijing City, Beijing is the concept of sports consumption, sports consumption behavior, consumption motivation and so on. The problems existing in sports consumption of college students in Higher Vocational Colleges in Beijing are found, and the scientific and effective strategies and measures to solve the related problems are also discussed.The results of the survey are as follows: 1? Beijing City Vocational College Students Sports Population grade differences, regional differences and gender differences in the level of sports consumption, sports consumption level of urban students than rural students, the overall level of the sports consumption is slightly higher than boys and girls.2? from the Beijing Vocational College Students' sports consumption behavior process: first, the different types of sports consumption motivation of Higher Vocational College Students in Beijing city is different, and the multiple motivation. The main motivation for sports and fitness consumption, beautiful and comfortable, entertainment, daily use, the pursuit of fashion, brand share; non physical sports consumption motivation of sports fitness, leisure and entertainment, hobbies, interpersonal communication, the pursuit of fashion and herd comparisons of these six kinds of motivation. The Beijing Vocational College of sports consumption of the overall demand for diversity, mainly in physical health, social and physical needs. The boys choose a larger proportion of the sports are: basketball, badminton, swimming, jogging, fitness equipment, mountaineering, football and martial arts class, girls love in sports are: jogging, badminton, aerobics, yoga, basketball, table tennis, climbing and swimming. The structure of sports consumption in Beijing vocational college students is not balanced but improve their sports consumption while still on physical consumption, consumption level of sports services and sports information consumption is on the rise, non physical sports consumption demand has a lot of potential space. Get the information of sports consumption of Beijing vocational diversified channel, the Internet has become the preferred choice of media, focusing on Internet and choose their own contacts circle, online sports consumption behavior is the most "sports news", sports consumption is still the means of payment in cash to use Alipay checkout, but with the development of the Internet and online banking is fast the rising half of student satisfaction in the purchase of consumer goods after sports is not high, not satisfied with the reasons mainly reflected in the quality, price and brand of sports goods, legal consciousness and self preservation is relatively weak3? in the impact of College Students' Sports Consumption Behavior of the subjective factors, from strong to weak in order for sports is not interested in the lack of correct exercise method to worry about effect > Inner inertia > physical condition not allowed. Objective factors in the economy directly affect the sports consumption behavior of higher vocational college students, while the time and space as well as the personal living environment is also the main influence factors.4? recommendations: quality and guidance, establish a healthy sports consumption value, based on the requirement, the reasonable selection of the media to strengthen publicity and rational sports consumption, and improve the comprehensive evaluation of the quality, increase the school sports facilities, sports curriculum based on the rational economy, strengthen financial education, broaden students' economic source...