The Research And Countermeasure For Sports Consumption Present Situation Of Shijiazhuang Higher Vocational Colleges

This article through analyzing and summarizing the national consumption,sports consumption,and college students' sports consumption current situation,and detailed researching the relating materials of high vocational college students' sports consumption,combined with the practical situation of high vocational college students' sports consumption condition in Shijiazhuang city,after made a concept definition of the high vocational college students' sports consumption,researched from several aspect relating to this concept,such as conscience and motivation,consumption level,consumption patterns,consumption items,the influencing factors of consumption,and market forecasting,and made questionnaires relating to the sports consumption current situation and countermeasures for the high vocational college students in Shijiazhuang City according to the above mentioned aspects.During the survey process,the author made questionnaire survey for 26 high vocational colleges in Shijiazhuang City,consulted with several specialist and made interview with some students.The research results mainly include several aspects listed as below:1.The conscience and motivation for the high vocational college students to participate the sports consumption.The survey results indicated that,the high vocational college students in Shijiazhuang City has quite strong sports consumption conscience,and the main motivation for them to participate in sports consumption is: fitness and entertainment.2.The sports consumption level,pattern,and items for the high vocational college students.The survey results showed:82.7% high vocational students' sports consumption for each months is less than RMB50,the Engel coefficient of the Shijiazhuang high vocational college students is less than 0.1,and the consumption pattern mainly focusing on physical consumption,the top5 consumption items are badminton,basketball,table tennis,swimming and his pace.3.The influencing factors for the high vocational college students,the authors separately researched the subjective factors and objective factors.4.Forecasting the sports consumption marketing for Shijiazhuang high vocational college students.Through researching for the sports consumption current situation of some Shijiazhuang high vocational college students,forecast the ideal sports consumption cost,and preferred consumption pattern and items.5.Conclusion and countermeasure.The author proposed several relating consumption countermeasure according to summarizing the researching results and the market forecasting for Shijiazhuang high vocational college students.The researching object and contents has particularity,the main reasons are listed below: firstly,the high vocational college students are one special community to the whole society,and the condition is special when they acted as main body of sports consumption activities.Secondly,when leisure sports as commodities and consumption goods exiting in the high vocational college students,it is not only affected by the market supply,but also interfered by the relating government departments.So in this article,the author only through researching Shijiazhuang high vocational college students' conscience and motivation,consumption level,consumption patterns,consumption items,the influencing factors of consumption,and market forecasting and countermeasures,hope could clearly state out the researching questions involved in this article,and do the best to reflect the sports consumption current situation of the high vocational college students in Shijiazhuang City.Hope it will be helpful for the students in high vocational college to participate in sports consumption.