Research On Marketing Strategy Of 33 Degree Infants Swimming Training Center In Shijiazhuang

Each province in China has nearly 7 million infants 0 to 6 years of age,with an average of 600 thousand infants in each city,and the population of our country has more than 1.3 billion,with the birth rate in a 12‰ eight years in a row.The huge population base and the stable growth factors have made golden early education market.In the 60 s and 70 s of the last century,the developed countries such as Britain and America have already promulgated a series of laws and regulations to standardize early education market.Even Japan,in the 50 s of the last century,enacted the relevant laws and regulations.But the early childhood education introduced to our country is not so long.Since 2000,our country has emerged the first infant education institutions and the infant education institutions have been lack the relevant laws and regulations to regulate.So the operation of early childhood education institutions has been groped in exploring stage,and some of them lack systemic marketing ideas.Even some early childhood education institutions do not have marketing thinking,and lack the combination of theory and practice of the application of marketing strategies and marketing methods.This thesis mainly focuses on the research of the marketing strategy of early childhood education institutions.In the process of research,this paper mainly based on 33 degree infants swimming training center in Shijiazhuang case for empirical analysis,with the STP marketing theory,marketing mix strategy theory as the guidance,and according to the actual situation of 33 degree infants swimming training center,an accurate market positioning for it,and put forward some suggestions based on the analysis of marketing management strategy.At the same time,through the combination of theory and practice to complete the work of this paper,and come up with specific implementation plans.33 degree infants swimming training center as the first domestic professional in infants early childhood education institutions in water,in a leading position in terms of market share and brand competitiveness.But facing more and more foreign similar agencies to enter the Chinese market,the operating pressure increasing,it is urgent to contend with the system of marketing strategy formulation and implementation to compete with them.Hope through the above study,we can grasp the center of market positioning,development strategy,cultivate the core competitiveness,and become stronger in market competition.At the same time,also hope it will be used for reference in the healthy development of China's early childhood education industry.This paper is divided into four parts.The first part introduces the current situation of the development of early childhood education market in our country.The second part is the introduction and analysis of market positioning of 33 degree infants swimming training center in Shijiazhuang.The third part is based on the analysis of the formulation and implementation of marketing strategy.The fourth part is the summary and reflection of the actual situation.