Research On The Network Collective Behavior And Its Guidance And Control Strategy Associated With University Students

As the development of society, and the popularity of network among university students, the scale and influence of network collective behavior associated with university students become larger than before. It has aroused close attention of the teaching staffs engaged the ideological and political education.With differences of the network public opinion and of the network group event, the network collective behavior associated with university students is, around some actual topics or network discussions meanwhile under the stimulation of a certain event, a virtual gathering made by certain amount of campus netizens who are spontaneous or are organized. With the help of various network tools, the behavior is manifested by means of intensive expression of opinions, ideas, appeals and the consolidation of emotions. It makes some real-life influences and possibly turns to the collective behavior of actual society. There are positive-going performance and negative-going performance from its exterior appearance. All have the features of quick explosion, wide influence and unstable constitutor. Mainly we divide it into the patterns of praise and compliment, criticism and exposure, support and rescue, extreme patriotism, boredom and kuso. The behavior tightly connects to the changes of social environment, network technology and the behavioral subject themselves. The positive and healthy behavior prompts the development of public welfare, pushes the network public opinions'supervision and contributes to the construction of campus network culture; the negative and irrational behavior threats the stabilization of campus and society, wastes the time of study or even violates others'rights.The purpose of the behavior's guidance and control is to prompt the information literacy, to maintain the order of campus, to cultivate the healthy campus network culture. Adhering to precaution first, drawing on the advantages and avoiding the disadvantages, coordinating and managing roundly as the principle of guidance and control. The behavior's guidance and control could be carried out by: Firstly, insisting on the positive guidance of the mainstream network media. Utilizing multiple channels to spread mainstream ideology, communicating with the"opinion leader", building a cyber news spokesman team with high-quality; secondly, cultivating the self-control capacity of the university students in the virtual world, training the information recognition ability, the network moral awareness and integrity maintenance without supervision; thirdly, building up the contingency handling mechanism of the network collective events associated with university students, consolidating the construction of"gatekeeper"team, accelerating the development of the network information detection system, strengthening the communication and coordination in order to keep the information spreading smoothly.