Shi Jia Zhuang College Students' BBS Behavior And Attitudes Survey

The birth of Internet public information communication will lead into new era from the significance and influence look today still no doubt. When network has with the popularization of computer, obviously holds hundreds of millions of netizens moments when the important position of daily life, its extensions technology and innovation sector has become more conform to the time change, demand and marketalization attention. With the development always seems to spread the butterfly into mark spread tool use and demand will public increasingly higher level. This in the traditional mass media and modern network medium are already get the best factual proof. In the application of the mass media dissemination tools period, from simply rely on text, picture bearing information to the newspapers can rely on the voice transmission signal broadcast, again development has rich video, audio, image with in one of the TV, each with spreading tool increased technology innovation is the function of human senses of virtually every mobilize and extension. The modern network media from the initial stage of various senses has set aroused, if the text, audio, video completely on page and television function, bela so synchronous transfer and broadband Internet will its and mass communication tools completely separate. Network technology has reached to mobilize public all sensory stage after transmission mode changes for the key become innovation. In mass communication period, despite the two-way communication model joined feedback have been defined, actual implementation process and effect depends on politics and power control, it hidden from media to the audience still single-lane spread parenchyma. As a general social members of the media play by audience habitually disseminators of the role of mass media, passive in the construction of information environment. Enter network transmission period, by network technology intrade emerge in endlessly, all kinds of spreading tool, MSN, QQ chat room, blog, BBS, marginal, these although viewed formally the spread of a little different tools are together and realized the maximization of interaction, the general public is to get rid of the role of passive recipients become active participants and leader.BBS comprehensive new media from spread many characteristics, contents see involving all aspects of the social life; From spreading models see realize point-to-point, point opposite, face-to-face dissemination; See complete imparted from spreading role at both sides conversion; Look from spreading functions to realize social, information, public opinion, entertainment multi-function tightly integrated features. BBS in society the netizens from all age groups, all sorts of professional identity, but virtual BBS environment will them social identification in BBS all hidden and they only a common identity namely "netizens". College students in the huge number of netizens groups belong to very special type, which originated in their special social identity and personal attributes. The development of college students' life is in their upcoming transitions stage, getting out of school entering society. They have a solid professional knowledge and rich theoretical level, has higher culture, moral consciousness and citizen criteria. They also lack of social experience and life experience, for social complicated interpersonal relationship and the environment cannot adapt in short time. They have strong self-respect, facing difficulties easy to produce the inferiority, eager to get the praise from elders and their peers to satisfy personal pride and arrogance. They care about social affairs, willing to social responsibility, want to get parents and teacher, elder expect scores. As young people, they are impulsive, good emotional, emotional, like new, exciting things, pursued trend, have to accept the challenge. College students' these personal attributes for them to make social gradually formed a fixed impression, the words and deeds of their also must always accept the social moral standards inspection and evaluation of public opinion. When college students begin to contact BBS, beginning in virtual BBS environment is engaged in all kinds of behavior, real-life many restraining the instant disappeared, their behavior may no longer restricted by the influence of social identity state of consciousness ego but completely under individual behavior, students for BBS cognitive and attitude will directly determine their BBS behavior to proceed.At present in China, from domestic research on BBS watch audience behavior and cognitive attitudes less, and the research on college students' group audience attention is low, so this topic selection will BBS this is representative of the new media and college students this kind of special group combine, through the questionnaire, literature review method, text analysis in the premise of propose the research hypotheses on college students' netizens BBS behavior and cognition manner for empirical research. This project aims to survey data to illustrate the BBS behavior characteristics of university students for BBS, their events in Internet users, environmental management, the attitudes and perceptions and behavior, the correlation between the knowledge, attitude to test the hypothesis is correct or not. Finally summarized research to the university student group in BBS law of behavior and cognitive attitudes characteristic, proposes the guide students to correct use of network, the determination method of self behavior standard for BBS order and strategy, the healthy development of the network environment and college students' self cultivation of zhenhai.