Shijiazhuang Yongchang Jun Hao Football Club Home Audience Consumer Behavior Research

Shijiazhuang yongchang jun hao football club since its inception,to get a good mark not only in the sense and the Chinese super league,at the same time,the home audience attendance also reached a higher value.This article through to the present situation of shijiazhuang home audience consumption survey design and analysis,summed up the different background characteristics and regularity of audience consumption behavior,and on this basis,put forward the corresponding suggestion,management personnel to provide valuable reference for the club.Taking shijiazhuang yongchang jun hao home audience consumption behavior as the research object,using the method of questionnaire,logic analysis,mathematical statistics,literature review,interview method,such as research methods,to investigate the consumer behavior research,the following conclusions:1,the home audience related documents show that students only way for young people,generally choose to purchase tickets for the network,the older,good career,the groups with higher income generally choose the means to get tickets;In terms of the ticket types,male,age is smaller,the three types of audiences with higher income,generally choose the way to go,women,older,lower income of three kinds of audience generally choose a single way;In terms of stand area selection,higher income,older viewers are selected region of the middle area or near the middle stand;On the contrary,the lower income,age,small audience generally choose the stands near the Angle on both ends of the area or the goal.Some deliberately chosen the net rear area,the reason is to watch the game in this area,have a sense of follow their team defense and offense.2,home audience consumption content choice,the results showed that small male,age,income,higher audience keen to buy viewing auxiliary products,while women,older,lower income are keen to buy food,but does not rule out some audience's special selection,appear special choose the reason is that part of the audience is mainly for soccer enthusiasm is higher,and conformity;In consumer credit,the two cases,the first kind of circumstance is middle-aged men in consumer spending is higher than teenagers,middle-aged and old women and the audience,the second is the audience with higher income expenditure is relatively high,lower pay for audience consumption quota is relatively low,but there are also individual phenomenon and the law is different,the reason is that a high degree of enthusiasm about football,perceptual consumption,view the field number.3,home audience choice on transportation,the main choice is given priority to with private cars and public transportation,but also a part of the middle-aged audience walking at the phenomenon of the field;Through field investigation understands,most viewers have break can not viewing the present situation,appear this kind of condition factors mainly include:first,their own factors,in choosing their own factors mainly engaged in their favorite sports and engaged in their favorite leisure project is given priority to;Second,family factors,choose the family factors are mainly composed of parents and children,at the same time classy audience choose their friends and family factors have appeared in the income;Third,social factors.