Chinese Martial Arts Museum Visitor Status And Countermeasures Study

The existence of museum is the product of human history evolution that cannot be replaced. It spreads and shows our historic achievement and development level in a variety of forms such as display, education, which makes people obtain more knowledge, promote the communication between each other. Museum seems a physical development history, leads the masses into the river of history development, deeply feel the pulse of the history. The function of museum not only satisfies their growing thirst for knowledge, but also abundant main place of mass cultural life.The museum should combine the market demand, be a carrier that can let visitors in the shortest possible time, more efficient and more direct, the more easily understand history and culture and gradually become comprehensive cultural image brand. Better to play their role in real life.Chinese martial arts museum displays the history martial arts culture. It plays a positive role in promoting Chinese martial arts culture and provides good carrier in inherit construction. There is great significance in Chinese martial arts museum study. This paper takes the Chinese martial arts museum visitor status as the breakthrough point, to understand Chinese martial arts museum present practice. From the end of July 2010 to early October, the author on the random interviewed the 360 viewers to visit questionnaire for visiting Chinese martial arts museum, analyzes the cognitive, demand, audience motives and behavior status.Qualitative and quantitative analysis method is used to study the actual factors affect viewers to visit, and gets the following conclusions:(1)The visitors have a plain motivation and are in a limited form, have a single channel to known Chinese martial art museum.(2)Preferred Time of Visit focus on holidays, Unemployed audience prefers to visit in normal time. Many audiences spend no more than 1 hour in visiting. The visit time of male is longer than female.(3)The audiences are satisfied with Chinese martial arts museum. The satisfaction from high to low in turn are three-dimensional cinema hall, science see martial arts hall, historical hall, boxing spurt hall.(4)Artificially interpretation is more popular, but some interpreters are lack of enthusiasm and adequate professional quality.(5)The audiences are satisfied with exhibits of Chinese martial arts museum. The gender difference do not affects the audience to attend interactive games.(6)The infrastructure of Chinese martial arts museum is not perfect, and the construction of networked platform relatively lags.We have pertinently put forward the following constructive measures, as for the Visit status and policies and actual problems.(1)Insist on the thought of "people-oriented" concept(2) Have a clear future development thought(3)Speed up advertisement and raise public awareness(4)Increase capital investments through many channels.(5) Strengthen public service mechanism.