Mechanism Of The Community Polarization Behavior In Network Participation

The network participation has convenient, universal, highly effective and interactive characteristics. It spans the communication space and time boundary. It is also advantageous in expanding the channels of participating, expressing one's own opinions, meeting the participation need which is growing Intensely day by day. At the same time, while the present situation in which the mechanism that Chinese citizens participated in activities is still not perfect and has few opportunities for people to participate in, the network participation can be an effective supplement form. But in network participation process, has also brought some new questions. The network community phenomenon of polarization is one of the most important questions. In the network participation's process, the meaningless mutual attack makes the phenomenon be more serious. That researching the behavior of network community polarization, discovering the mechanism of its forming, moving the guidance of network towards the healthy development, and advancing the process of network democratization needs urgent solution.This article has researched the entire process of three individual events, including"clove small bright"event,"Lin Song ling"event, and"Chinese female"event ,which have caused discusses hotly among the internet. And has discovered four constitutive essential factors which the network individual event of community polarization behavior occurs: network carrier, event main body, event characteristic, media and the participation of government and other public Organs of power. And has analyzed the function of these various constitutive essential factors in the community polarization process, then draw a scheme which shows the forming of community phenomenon of polarization.In addition, this article further pointed out the entire process in which the resources mobilization is following the network community polarization event's, Actually, the network community polarization process in itself is also a resources mobilization process. The four constitutive essential factor of Network carrier, event main body, event characteristic, media and government involve the resources mobilization at some degree in the entire event process, and play different roles. And, the network carrier has provided a good exterior place for the network community polarization behavior's occurrence; the event main body including three parts—the beneficiaries, the net holds and the Public relation firm, the ordinary web cam. The beneficiaries are the event's driving sponsor; the net holds with the Public relation firm is the event's induction; the ordinary web cam is the participant. Following blindly is also a leader; In order to strive for the more support event's characteristic can be easily exaggerated. And the media and the government and other public Organ of power acts role of guide and arbitrator in the event.