Guangdong Radio & Television University, A Branch

Focused on management communication and organizational operation efficiency, this paper includes two parts: the case and case study.In " The case", the current situation, the development and the challenges faced by Guangdong Radio & Television University are presented, with emphasis on the management of the school, the inside management communication ways and channels. Some related facts and resources are provided.In "Case study", the author applies theories on management communication, organizational behavior, human resources management, economics, management, management psychology and so on, to analyze the importance of management communication according to the relationship of management communication and organizational operation efficiency. The factors affecting the organizational operation efficiency and the barriers on management communication are discussed in detail. Formal communication and informal communication, the characteristics of communication channels are also analyzed, the effective communication solutions based on the special people are put forward, including forming the good atmosphere for communication, building up the trustful relationship, selecting the right communication ways and channels, etc., which can improve not only the people's job satisfaction, the efficiency of the people, but the efficiency of the organization as well and achieve the goal of organization more effectually.