Analysis On Operation Status And Influencing Factors Of Swimming Pool In Jinan City

In the course of the development of swimming, it is necessary to carry out detailed investigation on the operation of the swimming pool. It is very important to provide the necessary guarantee for the promotion of swimming. As a research object, the Ji’nan city is a representative of the research object. This paper from the Ji’nan City, the current situation of the operation of the city, the impact of the relevant factors of the operation of the Ji’nan swimming pool analysis, aimed at solving the problem of operating efficiency of the swimming pool, to provide reasonable suggestions to improve the operating efficiency of the swimming pool.In the course of the research, we use the method of logical analysis, mathematical statistics, expert interview, questionnaire survey and literature data method, the operation of the Ji’nan city and the influencing factors of comprehensive analysis and in-depth investigation, the main factors affecting the effective operation of the swimming pool are the following aspects:(1) The distribution of the number of the swimming pool in the city of Ji’nan is small, and the distribution of the four cities is far from the city center, which is closely related to the economic and cultural development.(2) The operation mode of the swimming pool is relatively backward, the consumption structure is unreasonable, the consumption pattern is backward, which restricts the improvement of the operating efficiency of the swimming pool and the development of the future;(3) The staff of the swimming pool is not perfect, the level of education is low, and the level of professional quality needs to be improved. This shows that the introduction of consciousness and the training mechanism is not perfect, the management and operation benefit of the swimming pool is not perfect;(4) The external factors of the macro impact of the same, the difference between the difference between the swimming pool, but the impact on the macro factors such as traffic and information release is obvious, which is due to the concept and way of swimming in the construction and publicity;(5) Most of the swimming pool is small and medium-sized, large swimming pool is less, and supporting facilities is not perfect; the concept of venue operators and the professional quality of the staff is relatively backward; the location of the venue is not reasonable, in the process of diversification, not special color project management.To solve the above problems, the author puts forward the following feasible suggestions:(1) Perfect operation mode and consumption structure. Swimming in the process of building operations using advanced operating modes such as BOT, etc., through the promotion of consumer loyalty to the venue. Vigorously promote the membership of the means of consumption, improve the venue of the operating income;(2) Introduction and cultivation of professional management personnel. Improve the quality and ability of the staff in the swimming pool by the way of salary incentive and regular training;(3) Innovative marketing ideas and marketing tools. The operators of the swimming venues have innovative management ideas, to promote the reform of the venue, and to promote the effective operation of the venue;(4) Strengthen the cooperation between departments, improve the operating efficiency. To strengthen cooperation with other fitness programs and departments;(5) Detailed marketing strategy, from product strategy, price strategy, strengthen public relations and personnel strategy to carry out a diversified marketing approach to establish the corresponding characteristics of the project.