| The enterprise of physical culture is industrializing in our country accompany with the market of sport has been formed gradually. The sports service is main product of the sport industry,the research of it's essential characters is very important to the establishment of sport industry,the development of sport market and the management of the SSP's organization. The research of sport economics express that the research of SSP's conception was mainly focused on it's extension,service and immateriality and sum up to physical strength,but never touch upon it's essential characters. So the difficulties of analyzing cosmically and complex sports economic process are unavoidable at presentThe paper is based on the system of interactions that happened between producers and consumers who are the operators of sports performances,physical instructions and sport consultation from production to consumption in SSP. The researcher adopted logic analytic method and came to conclusions as follows:1. The main product of SSP,namely sport service,should not be simply taken as products of physical strength. Actually,it is information of body operation that is created and offered by producers through the ways of body movement and body operation. And it has the same characters as any other information products. For example,like partake,transferring,plasticity and can be hold by carrier. So the understanding of all of these is a basic of research that related to production and management of sport service,and is necessary to the research of its' rules and issues concerned with sport economics.2. The process of sport service production,exchange and consumption is the same process of BOL During the course of exchange,producers should attach importance to improve their level of production and creation of immaterial substance. They also need to use the share of BOI adequately and to absorb more consumers to earn more profit.3. The middleman who manage SSP is an active producer in the whole process of sport economy. As the core assignment of middleman is to develop the group of consumers,their labor is key to enhancing the value of SSP and the development of the sport enterprise. So developing the middleman is an important step as the same time as developing the producers of SSP. And if the middleman want to enlarge expand their profit,decreasing the cost of serviceand media and extending the group of consumers is the absolutely necessary.4. The precondition of realizing the profit is to maximize the avail of the product consumption of BOI from production to exchange of sport service. So,having a full understanding of needs and tread of consumers is indispensable in the process of market development Meanwhile,improving the understanding of consumers on sides of the producers,the middleman and the products that arc offered by them,overcoming difficulties of commutative information's incompleteness and dissymmetry is very important,too.5. The process of the consumption of consumers on SSP is a process of recreation of BOI through two main forms,viz. enjoying performance and participating in sport activities. The increase of consumption is mainly decided by the increase of stimulation on purchasing products of BOI. And this increase lies on the understanding of avail of BOI products and estimate of practical probability of perfect avail.6. In the process of exchange and consumption of SSP,the transfer of cost of BOI products that is caused by the participator's behavior is a main reason of consumptive activities of consumers' free or low expend. In the course of consumption,consumers,actually,only pay the lowest cost,namely the cost of time of accepting the products of BOI. In the process of exchange of management,the cost of time that is expended by the consumer is an essential precondition on which the whole process of transfer can be proceeded successfully. Under the essential precondition,moreover,the process of transfer plays an important role in practice of modern sport economy.
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