The Feasibility Research Of Chinese Football Lottery With Chinese Professional Football League Matches As Playing Object

Football is the most popular sport item all over the world. According to International Football Association, football market makes up 70 percent of sport market of the world. Football industrialization leads to the football Lottery to come into being and accelerates the development of it, while Football Lottery also widens the Football industrialization. Football Lottery depends on football league matches. Italy, England, Germany and France have integrative system of football league matches, and have issued Football Lottery for more than a century. Chinese Sport Lottery Managing Center decides to make foreign football league matches as playing object in the beginning. However, Chinese Football Lottery should benefit Chinese Professional Football. Although Chinese Professional Football League Matches has some problems in the beginning, we can not give up this advantageous change. With standardization and law healthiness of Chinese Professional Football League Matches, Chinese Football Lottery must be beneficial to Chinese football. By the method of literature, analysis, inquiry, investigating, statistics and comprehension, the thesis discusses the actuality of foreign football lottery, the comparison of Chinese and Italian football lottery, the actuality analysis of Chinese Football Lottery, research of consuming behavior of the people who buy Chinese Football Lottery, and the social meaning of Chinese Football Lottery, to demonstrate the feasibility and need of Chinese Football Lottery making Chinese Professional Football League Matches as playing object and to gave some suggestions for development of Chinese Football Lottery.