Research On The Social Responsibility Of Chinese Professional Football League Matches

In recent years, people pay more attention to the professional sports event′s social responsibility. However, at the same time, Chinese professional football league matches kept in the various scandals, and fail to implement its social responsibility. So its necessary to study this area.This research discuses the concept, constitute elements and current situation of Chinese professional football league matches′s social responsibility, and we will give some related suggestion and countermeasures. This article′s research methods include documentary date, investigational method and the statistics law.The study concluded that:First, Chinese professional football league matches′s social responsibility is influenced by its stakeholders, not a singe individual or group.Second, the object of Chinese professional football league matches′s social responsibility is the people and communities affected by it, including the social individual, community environment, community customs etc.Third, a lot of people do not like Chinese professional football league matches, and the status of social responsibility can not be optimistic. Most of people and scholars worry about it.Fourth, there are many problems in the process that Chinese professional football league matches implement the social responsibility: the phenomenon of"state-owned football"is serious, resulting in frequent outbreak of ethical issues; imperfect law, the Chinese football association right is too large, resulting in abiding by the law; it is currently suffering financial embarrassments; small number of charitable activities undertaken ,and the influence is not enough.To solve the above problems, this study also gives some suggestions:First, the punishment measures should be enhanced so that unethical behavior can be detected and adequately punished.Second, build the sports property rights system and form the pattern of investment diversification.Third, further improve the legal, and provisions Chinese Football Association′s legal status and management authority.Fourth, standardize government behavior and improve the management system.Fifth, in order to provide audiences with a wonderful game, and enhance the league′s revenues, Chinese professional football league matches should enhance level of training.Sixth, control operating costs, and ensure the financial health of the league matches to fulfill its economic responsibility.Seventh, increase the number of charitable activities, and strengthen efforts to publicize.