| Football as one of the world's most influential sports movement of an individual sport, enjoy the reputation of the "world first movement", have hundreds of millions of loyal followers throughout the world and the widespread mass base. In Europe, football professionalization development during the past hundred years, now already have the premier league and la liga, serie a and the German, French, Portuguese, Dutch, European soccer champions league and Europa league club has high competitive level and between mature industrial chain of league football. In the process of the development of China's sports professionalization reform, football also deserves to be the "vanguard", as the pioneer of the professional league under the national system, the Chinese football league is very important to the professional reform and development of sports in our country has the lead. After 20 years of trial and error, error correction, on the way of football professionalization has made certain progress, but by contrast, the mainstream of the professional league and Europe can find a lot of shortcomings, no matter from system or competitive level is not enough mature and relatively backward. Including attendance as reflecting the league brand image, operating conditions for the club and the fans for the home team loyalty and an important indicator of future development is good or bad,affect the league has serious polarization phenomenon in our country, especially in Dalian, Qingdao, Wuhan football and deep mass base and glorious history of city is not the people best performance, and since the 2014 season again failed to appear in the top flight. So the Chinese football league division (CSL, CPL) Dalian attendance influence factors, on the road to the development of Dalian football professionalization in the future have important meaning and can be used for reference of football development in other areas also. Football league in China based on division (CSL, CPL) Dalian fans as investigation object, by using the literature material law, questionnaire survey,mathematical statistics and logic analysis to the Chinese football league division(CSL,CPL) Dalian attendance influence factors were analyzed, and the hope for improving the Dalian conference attendance to provide an effective reference.Studies have shown that:1 .The Chinese super league, sense of Dalian division of a live audience in male audience accounts for the vast proportion; The audience has the greatest number has a bachelor degree (tertiary), the higher education level; Are mainly concentrated in the audience age 18 to 30 and 31-40 years old, together accounting for more than seventy percent proportion of the total audience, The audience of professional mainly company staff, students and workers a total of 76.41%; In terms of audience monthly income,3000-5000 yuan of the audience, most (38.49%), followed by the income is in 1000 yuan the following accounted for 18.15%, the income level of the crowd without fixed income accounted for the vast number of the students.2. To promote the cause of the audience attending matches, support hometown club,like football, accompanied by three largest proportion of family and friends, were 98.04%, 90.43%, 82.28%, and the scene atmosphere, famous star for the first time,emotion, experience and other factors also occupies certain proportion.3.The audience to the way of viewing field, there are 52.50% of the audience to choose to take bus to increase match-day day fans watching, for far distance, longer most viewers choose to drive or take public transport or association with local fans.4.In addition to the audience at the 72.61% of the audience with at least 5 years in the stadium of fixed number of year; Nearly eighty percent of the audience attending matches per season for 2 to 10 times.5.Go to the scene viewing audience most people choose the official ticket ticket office, there are nearly forty percent of the audience for your tickets from the hand of the cattle way tickets through the network and a less free tickets to enter the number of people attending matches. Buy tickets price interval is 30 to 50 yuan at most.6.The influence of many factors in the field of consumption environment surrounding the stadium, the venue facilities of the field, the traffic convenience, the way to buy tickets, home migration, through television, network and so on more convenient,degree of media publicity as the major factor influencing the fans to the stadium. |
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