| With rising of "Welfare State" theory in middle 19th century, the enterprises and the third section are aroused to devote into social welfare service by their governments. In our country, the NPO (Non-Profit Organization) is mushrooming to take effect by depend on and support government each other. Making donation is foundation of their existence, but the situation of our country brings particularity on fund raising policy of China's NPO. In China, the NPO exists in two genus of GONPO (Government Organized Non-Profit Organization) and NGNPO (Non-Governmental Non-Profit Organization) or which is named as semi-non-profit organization. The bankroll originates from government financial appropriate fouds and social donation. This paper aims at non-governmental no-profit organization's socialized fund raising, and investigation measure is combined with case interview and literature research. Case data is based on interview notes of major principal which is in charge of CYCF (China Youth Care Foundation) and the written scheduling data of the activities. Comparing the research achievements of Chinese and foreign scholars, the conception of "NPO" is mainly defined from law, bankroll origin, intention & function, operating structure, etc. Their Mutual properties include providing public service, beneficent non-governmental organization and never assign surplus. The meanings of "fund raising" in this research refers to the proceeding process of collecting fund, material or working facing government, enterprises, social people and related foundations by NPO who proceed based on their tenet and aim. Fund raiser is the personnel who dealing with fund rising. Fund rising principle is growing on base of the development of non-profit organization. The social economy development of 17th century bring on prominent social problems, under that background, NPO emerges as the times require. At that era, the fund source of those organizations depends on government stake and donation from rich people. Some scholars call the policy of that period as "product-oriented policy". After WW II, NPO developed rapidly, the past fund source could not guarantee the existence of those organizations, and then the policy transferred to "sale-promotion-oriented policy". As growing of practice, sales measure is proved suitable for fund rising activities of NPO, and then "customer-oriented policy" is recognized gradually. There are 2 principles of contribution classification of NPO. One is classified as social people market, government market, enterprise/foundation market and united organization; another one is classified as individual contribution, corporation contribution and group contribution based on the situation of the country. According to overseas investigation, non-governmental contribution is just narrow fund source, the mainly source of fund is organization toll income and public sector income. In china, the demonstration research of this aspect is limited, and it is lack of investigation on fund raising of NPO. This paper wish to make clear China's NPO existing phase, and investigate the relation between organization and public sector from fund raising angle according to discuss on China's NPO fund raising. This paper is planning discuss contribution motivation from social exchange angle. According to P. Blau's point of view, equality ofresource holding produces a part of social exchange, and inequality produces another part of social exchange. People exchange economic, social and mental return from NPO by their economic cost, social cost, original behavior and faith, but social exchange is different from economic exchange on bargain style, return time and credit. The essence of NPO fund raising is three stages of seeking and educating, application and social exchange. Fund raiser becomes donor from suspect, then makes annual renewal, upgraded contribution, finally contribute major gift and planning gift, involves in organization gradually. To translate these three stages into practice by strategic planning, NPO need co...
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