A Strategic Research Of The Market-Oriented Development Of Hegher Educational Institutions

China has basically completed its transformation from the planning economy system to the market economy system. Businesses of all trades are closely tied to the market and general high schools are no exception. If general high schools can come up with their own school running characteristics, significant and practical contributions will be made to Chinese economy's coordinative and long development. In face of the market, it can be an issue for general high schools on how to position themselves in the market and develop their school running characteristics.In light of foreign researches on high education field, this thesis makes an attempt to introduce methods and instruments usually seen in marketing and management to high education realm in hope of some assistance in promoting high education reform. In the research process, relevant materials related to high education home and abroad were widely collected and participation in school running characteristics research...