The Study Of Multiversity Identity In China

Increasingly along with the importance of the university, the problem concerning university itself research causes people concern more and more. What is the identity of an university? And what is the identity of the multiversity which has outstanding position in our country? These problems have caused the scholar's concern of our country with considers, after entering 21 centuries particularly for outstanding. The research of the university identity, particularly the multiversity identity, has the theoretic value and the realistic meaning. The writer passes to the analysis of the current research, through three parts to proceed the research to this problem.The first part defines the related and basic concept for the university identity, including the identity, the university identity, and the multiversity identity. Pointing out identity is originally a concept of western economics concerning marketing. On the foundation of the research in the past, the writer think that the university identity is for the sake of the development of the university itself, it makes the strategic choice. Finally through analyzing the characteristics of the multiversity, point out the special meaning of the multiversity identity.The second part of this thesis is to explore how our country multiversity should be identify .the writer expatiates the problem from the precondition of the identity ,the principal part of the identity ,the content of the identity ,the principle of the identity ,and the guarantee of the identity these five aspects.The third part of this thesis is to grasp and analyze the present condition of the multiversity in our country. The writer expatiates the problem from three aspects. Including describing the present condition, the main problem of the identity, and the reason to the problem.The university identity is a new problem that starts rising just at the end of the 20st century, and the research about the multiversity identity is a newer lesson .this thesis tries to open out the foundation theory on the multiversity identity ,hoping it can help the actuality of multiversity identity in our country .