The Entrepreneur Personality Theory

As the core and soul person of the business enterprise and corporate culture, theentrepreneur has the great importance for the high-speed development of the Chineseeconomy. The study of the corporate culture appears that:"For a certain meaning,corporate culture is the personality of the entrepreneur." Therefore, the research of theentrepreneur personality is benefit for the deeply research in the mechanism ofcorporate culture and the good development of the business enterprise even for thehealth development of the economy. The research of the entrepreneur personalityinvolves the economics, psychology, anthropology, culture, history, sociology,management and so on. We try to define "the entrepreneur personality" objectivelythrough the analysis of the connotation and extension of the "entrepreneurpersonality" and analyze the personality characteristic of the entrepreneur on thisfoundation in order to find the basic mental state and behavior mechanisms whichmake it differ from the other crowds.The paper is divided into three parts: In the first part, we try to define "theentrepreneur personality" explicitly. This part is divided into three small parts. Thesmall part of the first is the research of the "entrepreneur" as a special crowd. Theword "entrepreneur" is the technical term of the western economics." What is an"entrepreneur" is a very basic but controvertible problem in the western economichistory. The research of it will show us the substance of the "entrepreneur" However,it is a concept which develops along with the development of the ages, and graduallychanges direction along with the different requests and academic thoughts that appearin the society economy, thus, we can only discover the personality characteristic of"entrepreneur" from the continuous development. But owing to the deep influence ofthe culture to the personality, we must study the Chinese traditional business culturewhile carrying on the research to "entrepreneur". We can discover the deep cultureand mental characteristics of the Chinese entrepreneurs, from setting out to theresearch of "businessman". The second small part is about the research of thepsychology concept "personality". Through the thorough research of this problem, wediscover that we must notice the cultural background when we pay attention to thespecial personal experience and the heredity characteristic to" the entrepreneurpersonality". We can draw a conclusion about the "entrepreneur personality "as thesethree characteristics: One is to pursue the ultimate end value in a risky way; thesecond is the strong spirit that undertake the responsibility in a community; the thirdis the natural endowments of the reasonable allotment in resource management. The second part is the thorough analysis about the "entrepreneur personality."from the above three aspects. The continuous innovation and changes are the corecompetence of the business enterprises, and it is inseparable to the characteristic in theentrepreneur personality which is, pursue the ultimate life experience continuouslyand the adventurous spirit. The thesis proves the great importance about the"adventurous spirit", that is, pursuing the maximized life value from the culture,mental state, economics and other sides. As the leader of an organization and amember of the society, the responsibility of the entrepreneur is not only to makebusiness enterprise become a group which goes forward continuously, but alsoundertake the responsibility about the society. The thesis proves it through a greatmany cases. And put forward the essence within Chinese business culture also: Theproblem about the trustworthiness spirit inheriting and development. From the studyof the Chinese and western economic development in the history, we can find that themost basic responsibility of the entrepreneur is the reasonable about the resources, theresources here include the aspects, such as nature and human resource, the humanrelations resources and so on. The article goes deeply in analyzing the personalitycharacteristic in the resources allotment from the Chinese and western economichistory. We can not comprehend the entrepreneur personality insularly, because it is anorganic integration. The third part is the research about the Chinese entrepreneur personality underthe influence of the Chinese special business cultural and the apocalypse we can getfrom it. Contrast with the western entrepreneur, the Chinese entrepreneur has theirown cultural personality characteristics. These characteristics are very important to...