Thinking On Moral Education Work In Universities & Colleges Under The Background Of Net-culture

Internet is a newly mass medium subsequent to newspaper, radio and Television which brings about an immense transformation in the field of public communication. It has become not only a totally new stage of the exchange of information and thought and the acquirement of the fresh knowledge, but also a new position for college students-oriented moral education. Net-culture refers to the newly living styles of iiuman beings based on digital technology via Internet. It exerts a profound influence on the human society, college students with relatively high levels of education, in particular.This paper mainly probes into the connotation and elements of the Net-culture and puts forward some new opinions. First, it talks about the Net-culture's positive domino effect on college students' modern notion, originality, curiosity, study methods, intercourse levels, living styles, self-fulfillment, physical and mental features from the following four aspects: its promptness and its being hyper-spatial and hyper-temporal, its vividness and communion, its universality and interaction, its democracy and equality. Secondly, it discusses the Net-culture's negative domino effect on college students' political views, ethical awareness, values, mentality, moral concept, role consciousness, interpersonal relationships and personality development from five aspects: the openness and internationalism of the net transmission, the complicacy and disengagement of the net information, the anonymity and concealment of the Net principal, the fictitiousness and indirectness of the Net intercourse, the weak self-repression and easily-addictedness of the Net space. Finally, the paper produces the systematic and instructive opinions and countermeasures to the moral education at colleges against the Net-culture.