Sociological Study On Poor College Students' Consumer Behavior

This thesis uses the questionnaire survey method; combine with inspection, to describe the characteristics of Poor College Students' consumer behavior, consumer style and the situation and problems of sustentation fund system.Part of consumer behavior. The role expectation restricts Poor College Students apart from luxurious consumption. Thus, Poor College Students' consumer demand located at a low level, and they attach importance to the basic demand. What's more; Poor College Students' have difficult in consumer selecting, which shows in few shopping place, few hagglers and comparing conditions, advise importance to the price. A observational action is the eating behavior, during which, Poor College Students looks restriction, locate in a corner of the mess hall, always later than other students, staring at the dishware and so on.The part of consumer style distinguishes the consumer style of College Students. Research shows that, most of the College Students Consumer is thrifty consumer or bargain-searching consumer; other style of consumer is fewer. Research also indicated that, opposite with the no-strong-minded consumer and temperamental consumer, the thrifty consumer have more selecting behavior during shopping, fewer quantity shopping place.Part of Poor College Students' sustentation fund system. Research indicates that, the existing fund system has little effect in enhancing Poor College Students' consumer level. The main reason is that only living-loan, part-time job and subsidy are used to improve the living condition, and others are all used to pay the tuition.The article finally pointed out, Effectively raises the impoverished university student consumption level, the improvement living condition, On the one hand must broadly operate the channel, Seeks the resources without restraint of style; On the other hand, must strengthen working teach, team-work teach and self-help teach.