The Study Of Biz-Blog Discourse Authority

Applying social statistic analysis, Internet survey, social network analysis, case study and other methods, this thesis studies discourse interaction between biz-bloggers. There is an Internet survey conducted to the biz-bloggers in www.bokee.net, and the first-hand material is obtained on how biz-bloggers change their behavior and decision-making with the influence of the discourse, and it is proved that there is discourse authority in biz-blog and it flows always. On the basis of empirical analysis, the discourse authority theory in biz-blog is first proposed that and the relation-coupling-model of the three elements in biz-blog is built up, and that how the discourse authority could last and why it would be replaced anyway in the contest is analyzed.Analysis in the thesis shows that the formation of discourse authority in biz-blog depends on the relation coupling of the three elements in biz-blog, which are subjects, discourses, and other bloggers. Attentions join Subjects and other bloggers into a dynamic net. In the net, each blogger could be abstracted as a particle, and through attentions and trust the authority works onto other bloggers, and make their behavior and choices different. The discourse authority station of a blogger is built up through widely attention and trust, and lasts through discourse power increase, and get overthrown in the contest. The formation and operation of the discourse authority is done inside other bloggers, yet through bloggers'behavior or decision-making differences, more attentions to subjects and re-figured subject identification it is known that there is discourse authority and it works in different levels.Biz-blog is mounting up in a high speed for the moment, and the use of it is in a low level. Although there are many problems in the development of biz-blog, such as not sufficient, not balanced, without rules, and false increase, yet the potential impact to reality from its development should not be ignored. In institution, the presence of biz-blog makes a flat organisation possible; in cultures and values, the"sharing"of knowledge, information, experience and resources will take the place of"competing"and"monopolization"values; in communication, the intercourse with a discourse identification will draw the...