Research On Women’s Discourse Power Improving In The Micro-blog Environment

Nowadays, the development of new media is very rapid. As the representative of the new media product, micro-blog, has become a sign of the times, it has take a big change for the lives of Chinese Internet users, or their cognition to the world, understanding and reception mode of things.Micro-blog use easily as well as the particularity of transmission way for Chinese women to bring a broad platform to fully express themselves. It brings a lot of space for the Chinese women discourse power. It makes women to achieve a "non self" to "independent" expression across, when traditional media shapes the image of women or disseminate women, women has always been "two processing" and "subjective editing", now women will get rid of it. Women can release news in micro-blog directly, guarantee the "original", and timely, female users can also hold the microphone of the new media age. In this virtual melting pot, feminist action and the spread of feminist consciousness in heating. The feminist activities across the country and its message of the feminist consciousness will be more present in front of the female users. At the same time, the establishment of women "fans" community in micro-blog have enhanced the feminist consciousness, and the spread of the feminist consciousness promoted women’s desire to hold the discourse power. However, the ascension of Chinese female discourse power can not be equal with men overnight, Chinese female discourse power continued ascension still has a dilemma. For example, when the news reports of female role remains stereotyped impression through the micro-blog way, but it is difficult to eliminate. At the same time, women in the traditional media marginalization phenomenon also extends to the micro-blog environment, this not only reflects the marginalization of women as the main role in the news, but also women as media professionals is still marginalized.In addition, participate in the public domain in the micro-blog topic discussion of opinion leaders is also unbalanced sex ratio, this directly affects the ability of women in micro-blog master discourse power.Whether it is currently upgrading or promote the predicament, is influenced by many factors. At present Chinese female users use micro-blog to improve the discourse power, propagation characteristics of micro-blog is prime factors, it has weakened the male control in virtually, and brings female independent vocal opportunities. The micro-blog has arrived, with "male sex consumption" era produced the collision sparks, make Chinese female consumer market preparation "masters", this has brought Chinese women discourse power a bigger space. At a deeper level, in micro-blog environment, Chinese female discourse power present ascension is also due to the modern female’s self struggle of gender roles, more and more women get a lot of information from micro-blog while increasing the consciousness of their rights, eager to shake off the shackles of traditional ideas of women and get rid of the petrified of servility. If Chinese women want to continue to promoted the power of speak, it will be four aspects of factors restricting. The first is the gender differences of social capital, men and women in society have social capital are different, the difference comes from the men and women in social and economic status, decide that the two can obtain different social resources, also directly determines the inferior appeal in the virtual world of the women. Our country’s traditional patriarchal ideology is formed for thousands of years, already deeply internalized in each of the social people’s heart, it is also a very difficult and long process to break the patriarchal ideology fundamentally. Due to the internalization of the patriarchal thought of society, most Chinese women emphasize the social gender roles of herself, come into a "collective unconscious" situation, let herself to live according to the requirements of the patriarchal thought way. In addition, although the female is ready to dominate in the market economy, but the true masters are still men, most of the commercial culture and consumerism still catering to the consumption habits of men, the negative image of women has been used to please men and profit. Even if the road ahead is still have many difficulties, the ascension of Chinese female discourse power still brings a ignore the significance to the majority of modern women in micro-blog environment, gradually changing people’s minds subliminally. For example, to strengthen the media justice standpoint of modern gender consciousness, to enhance the media audience gender equality consciousness and encourage women into the public domain expression action. In driving these benefits, the continue ascension of the Chinese women discourse power is not no way.In this paper, from both sides, and through the literature, the micro-blog environment observation, data statistics and semi-structured interview, to analyze the female discourse power of present stage in the dawn, and the dark of the discourse power continued promoting. The discourse power of the Chinese female attracts more and more attention of scholars, the advantages and disadvantages of the China female discourse power in micro-blog environment also has a lot of related literature. I will divide the ascension of Chinese female discourse power in the micro-blog environment into two stages--the present stage and the continue ascension stage, to analyze comprehensively rather than a single perspective, and try to be concise and deep. There are many shortages in this paper, in addition to the theoretical understanding is not deep enough, I just want to be able to play a valuable role, to contribute a meager strength for Chinese female discourse power ascension.