| The mass sports in Shandong province has got much development and progress since the and were promulgated in 1995. peoples consciousness of body building was obviously improved, "care for life, sports is good for health" was recognized; the exercises are actively carried on in accordance with the present conditions and various exercises walk into thousands of families; the facilities are being perfected constantly, which to some degree meet people's increasing requirement for body building. the organizations are further improved and the whole society forms into a web for mass sports. The scientific exercising service system is also being improved; sports comsumption is obviously increased and sports industry is developed rapidly; the laws and regulations of mass sports are perfected continuously.Despite the quick development of mass sports of Shandong Province, there still exist some major problems compared with the economic development of Shandong economy: firstly, people's sense of body building is not strong enough; secondly, some local governments don't pay much attention and money to mass sports; thirdly, the facilities cannot meet people's need for sports; fourthly, the quantities, quality and role of the major persons of mass sports are to be improved; fifthly, the direction capacity of science is to be strengthened; Sixthly, the level the socializatin and industialization of mass sports is not high enough; seventhly, mass sports are not developed in a balanced way amony different people and areas.Currently, the mass sports of Shandong Province are facing valuable opportunity. First of all, the development of national economy dn people level of life provide a solid basis for their development. Since reform and opening policy, Shandong Province has become the big province in economy, culture and sports. In 2005, the gross productive amount is Rmb 1846.83 billion, the second largest of China. The Engel's coefficient of the cities and towns of Shandong Province is 33.7% according to the statistics. The experience of the developed countries show that the social consuming structure is under main reform when Engel's coefficient is around 40% and the service consumption, especially, cultural and sports consumption related to people's health and promotion of level of life will be increased very quickly. Secondly, governments pay high attention to sports. Leaders of China has always put sports in a very important position. The fourth meeting of the sixteenth session pointed our that cultural facilities are to be strengthened especially service capacity in rural areas. In 2002, Shandong Province points out that we should advance the plan of mass sports and construct multicultural service system and confirmed the objectives to build a province strong in sports: Comrades Zhang Gaoli and Han Yuquan mentioned many times to promote the development of Shandong sports. Lastly, Shandong province acquires the right to host the Eleventh National Sports Meeting, which brings the big opportunity for the development of the sports of Shandong province including mass sports. It will renew people's opinion and enlarge sports resources.At the present, there are six main features for the development of sports in advanced countries: firstly, mass sports tend to be more socialized. Secondly, the objective of the sports in advanced countries is to promote people's qualities. Thirdly, the governments of advanced countries make laws and regulations to provide a solid basis for the continuous development of mass sports. Fourthly, advanced countries focus more on research of sports theories and communications. Fifthly, the mass sports of advanced countries tend to be constant. Sixthly, the position the middle tense mass sports is emphasized.The author presents systematic developing thoughts and treatments for strategic development of mass sports in Shandong Province after careful research of the experience of advanced countries and objective analysis of the problems of mass sports in Shandong Province. Firstly, a correct view of achievement should be built and the relationship between mass sports and competitive sports should be adjusted; Secondly, both microcosmic and macrocosmic development of mass sports should be considered and have to be characteristic of Shandong Province; Thirdly, the relationship between body building and relaxation, sports and culture and government instruction and market must be considered. Fourthly, there are six points need to be considered, building new style sports managing system, strengthening the building of law system, strengthening the building of sports facilities, strengthening the people's sense of body building, developing the system of scenically introduction, developing the industry of health serve cement, to realize the systemical development of mass sports.
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