The Study On Sports Consumption Behavior Of Incity Residents Of Wuhan

Sport Consumption has Became a Portion of Modern Social Consumption,and a Inevitable Result in Sepcifical Time of Development of Society .The Demands of Sports Consumption can determine the Dvelopment of Sports Market and Profit ,Indicate the Status of Economical Dvelopment and Standard of Living .The Economy is Prosperous ,The population is Denseness ,The Traffic is Convenient ,Information is Abundant in Incity of Wuhan ,It can Suppy for favorable Conditions for Sports Consunption .The System of Sport Consumption Behavior divided up four Segment.They are the level of Consumption,the Tache of Consumption,the Factor of Infection,Types of Consumption .The Types of Consumption can Divided up:Consumption of Concepts,Source of News,Opinion and Selection,Decision-making and Estimation .Many Residents have Gave Brith to Concepts of Sports Consumption they Collect News from Common Media,and They are Sane ,when Select the Sports Products .Sports Lottery Table Tennis Badminton Swim is very Popular.The stypes of Magement is Multiplicity,however,there are few Events and Exist Cheating. At last Sports Departments should Reinforce Magenment,Increase Prompagandizing of Sports Function;Sports Enterprise should Advance Level of Serving;Great Consumer should Build up Scientific Concepts of Sports Consumption,Taking Part in Sports Exercise.