Study On The Athletics Consume Psychological Expectation Construct And Behavior Of Changchun City Middle School Student

Nowadays, middle school students who would be the principal part in the future were the main body in the athletic activity, How they consumed would influence the tendency of the consumption activity directly. So this text expects the theories to begin from the psychological expectation, investigation the athletic consume psychological expectation construct of Changchun city middle school student,the psychological expectation is all the premises of the consumption decision, had the expectation to just have the decision ,have the decision to just have the behavior, Therefore fore foundation of parts of researches of half last, the writer inquire into the relation that the athletic consume psychological expectation construct and the athletics consumption behavior further. The purpose is that make the middle school student become science to consume the athletic view ,scoop out the consume potential of middle school student. This text at study process the cultural heritage data method, questionnaire investigates the method with count to manage the covariance method.Research result enunciation:At monment Changchun city middle school student the athletics consume psychological expectation construct contain five factors ,they are the forecasting experience,the resource and channel of information,,the amount of information,,the bass of forecasting,,the felt to the price.Currently the characteristic situations of the athletics consume psychological expectation of Changchun city middle school student is that the prejudging is low, particularly on the felt to the price ,lower than the others. There are different between boys and girls middle school student on the forecasting experience and the amount of information of the athletics consume Psychological expectation construct.With the five factors for the psychological expectation construct,the forecasting experience is tallest to the estimate degree of the behavior, then the resource and channel of information, the amount of information, the bass of forecasting, the felt to the price can't predict the athletics consumption behavior.Finally the result that basis investigate, put forward several suggestions, living to develop the good consumption view leading provide theoretically for the middle school student, combine provide for the athletics industry section theoretically of basis.