On Analysis Of Fitness Community Consume Behavior Of Commercial Fitness Club In JiangSu Province

Along with raising the level of income of residents in Jiangsu Province, the urban lifestyle and consumer attitudes has also undergone a great change, the pursuit of quality of life, attention to the health condition has become an important component of modern life. Participate in the commercial activities have become a fashionable fitness clubs, which are in their own with the physical and mental fitness the average age spend their leisure time and improve the quality of life such as the unique charm is beginning to receive more and more people of all ages, and become a new hot spot for personal consumption.This paper Jiangsu Province commercial fitness clubs consumer research, questionnaires, literature, CGE mathematical statistics, some cities in Jiangsu Province to investigate and understand the basic situation of consumer fitness crowd, Analysis of the characteristics of urban consumption in sports, and the impact of the law, to find a way to bring about the sports consumption. Comparative analysis of Nanjing Meanwhile, northern Jiangsu province, three different areas of fitness were the factors and differences in consumption behavior analysis and to explore the reasons for regulating the sports consumer market in Jiangsu Province, to provide reference for the development of the sports industry. This investigation initially comes to the following conclusions:1. One fitness crowd in Jiangsu Province has more strong sense of fitness, fitness motivation and good fitness habits. From fitness motivation, the main motivation is the survival of consumer motivation. The proportion of the demand in higher-level enjoying motivation and the pursuit of the development, has increased gradually.2. Fitness market in Jiangsu Province with the norms and development, and constantly increase the fitness club, from the previous single-diversified.3. Adoption of this study clearly affect consumer behavior in Jiangsu Province fitness of the seven groups, were ranked according to their importance: addresses, prices, products, environmental services, Factors, and brand promotion.4. Different gender, age, occupation and income level of consumers in regard to differences in factors affecting consumer behavior. 5. In satisfaction survey found those consumers in Jiangsu Province fitness club location and the coaches a higher level of satisfaction. And the quality of service to the club, set up programs, and hardware facilities internal environmental standards and prices so there is a need to further improve the satisfaction increase.6. Jiangsu Province sports fitness and entertainment industry toward a positive and healthy direction, and show good economic and social benefits. sports, fitness and entertainment operations, operating tactics and consumer services have basically formed embryo. However, Nanjing, southern and northern Jiangsu fitness industry is still uneven, Nanjing relatively rapid development of the southern region fitness industry, Subei regions initial stage, but the prospects for development are bright.