Study On The Development Of Commercial Fitness Clubs Since The21st Century

With the development of social economy and the improvement of living standard, people place more emphasis on the healthy lifestyle which makes body building an indispensable part of daily life. Professional fitness clubs, as a form of gymnastic organization are approved by people. More and more citizens join the clubs to build up their bodies which has been considered as an important portion of social activities. Having been developed for several decades, foreign fitness industry has developed to a considerable extent in both scale and system which became a significant constitution of sports industry.Chinese professional fitness industry has also gained dramatic advancement since the quickening pace of national economy and prosperity of body-building among entire people. It gradually becomes a new force which can not be neglected with the speed of improvement and the potential. According to the statistics, the demostic fitness clubs have shot up by37percent during2000to2005, while during2005to2010, it went up to41percent. Not only the quantity but also the categories of Chinese fitness industry has upgraded in the past10years.However, we should notice that there are various problems teeming during the rapid development and2011is the year when troubles broke out fiecely. On Jan.11th,Beijing Qingniao fitness club which is the symbolized enterprise announced the termination of business unexpectedly and shocked the market of fitness industry strongly. In May, the largest linkage brand PAFIC proclaimed to stop business together. By the time of the middle of July, the two clubs named’Sunshine100’which attached to the Sino-US joint CSI-BALLY have stopped their business in succession. In light of the strength and influence of these two clubs, the events astonished the whole industry of fitness. Notwithstanding the disconserment has subsided, the confidence of consumers towards the fitness clubs is facing a great challenge. The managers are awared of the steep situation they undergo. The turbulence of macroscopical economic circumstances has confined the development of fitness industry in a remarkable extent. The oversupply led by the blind expansions makes the fierce competetion inside the industry. Nevertheless, they gradually believe it is irrational to take the strategy which is like the enclosing of lands. To improve the service quality and build unique as well as lively ambience and enterprise culture should be taken into consideration while the perfection of management and the satisfactory of consumers is also a crucial method of sustainable development.Without doubt, all the occurrence happened in2011has alarmed us about the industry. Only if the problems which had been revealed can be solved in time, otherwise, the customers and investors would of course be the firsr victims. Moreover it will undermine the healthy and continuing progress of the industry. To sum up, it would not be always successful during the development of any business. It is not unacceptable when we found that we had made detours but to insist is an absolute folly. It is never too old to learn and never too late to turn.