The Social Identity Of The Independent College

The independent college is a new mode of Chinese higher education in recent years. It already has a history of seven years. Run by the private mechanism, the independent college has to meet the market demand, provide the right service and enhance its social identity so as to reach its full development.This thesis first analyzes the cause of the appearance of the independent college and its status quo in our country in general as well as its inevitability and development in Gansu Province. Taking the independent colleges in Gansu as an example, the author explores their social identity from the following four factors, the Social System, the Society Employer System, the Cultural System and the Customer System of Education, all of which belong to the external environmental system of the college. The study shows that the social identity of the independent colleges in Gansu Province is low.Based on this, the thesis analyzes both the internal and external factors of such a low social identity and ends up with some advice and suggestions about how to enhance the social identity of the independent colleges in Gansu Province. On the one hand, the independent colleges should improve their management according to the logical operation of colleges. On the other hand, they should optimize the external system, transform the system of environment and structure the plural higher education.