Present Situation And Market Forecasts' Research On Sports Consumption Of Middle-scholl Students In Nan Chang

Stepping into the 21st century, prominent changes have taken place in the system of Chinese socialist market economy. Sports consumption, as the supplement each other with sports industry, is developing consumption with matter and spirit together, high-level consumption, and the important part of people's seeking for high-quality lives. Middle-school students are the future major of urban living,also, are one of the objects of schools'holding sports events, whose consumption has a close relationship with the trend of the future sports consumption. Moreover, it is not a seperated phenomenon, which shares with middle-school students'body-and-mind healthy development before various values in form.Analysing and concluding research fruits of consumption, sports consumption and middle-school students'sports consumption and so forth, the research designs sports consumption questionnaires of middle-school students in Nan Chang in terms of consciousness and motivation, level configuration, sports events, influnce factors and market forecasts, and combining the facts of middle-school students in Nan Chang and adopts random samples from nine middle schools in Nan Chang.There are a few main conclusions of the research as follows:1 Middle-school students in Nan Chang city have positive attitudes on sports consumption, and they believe it is a kind of valuable sports consumption; the majority of middle-school students ever carried through varieties of sports consumption. They also realize that sports consumption functions in health and the purpose of carrying through sports consumption is to make our body strong, protect illnesses and grasp exercising ways,which attributes to their carrying through sports consumption.2 The annual sports consumption of middle-school students in Nan Chang city is a little low-level, which is approximately 200 yuan and is on such material sports consumption as sports clothes, shoes and socks, sports souvenirs, minitypes of sports things and equipments.3 Spoorts events of sports consumption that middle-school students in Nan Chang mostly participate in are in order: track and field, badminton, volleyball, basketball, table tennis and football. 4 The main factors influncing sports consumption of middle-school students in Nan Chang are teachers and classmates, self-needs and the demands in P.E. classes, in addition, the factors such as little time due to study, high exercise consumption and parents'disapproval limit sports consumption actions of middle-school students in Nan Chang.5 Suggestions:increasing propagandization and improving health consciousness of middle-school students; strengthen scientific research; adding investment and construction of gyms; holding sports events in agreement with students'features and needs; arranging students'work-and-rest timetable rationally; developing consumption levels of students disturbed by some factors; setting scientific administrating consciousness.