Strategic Study In ChongQing Zhengda Software Polytechnic College

Vocational education is an important national education component of the economic and social development is of great significance. Theoretical and the sponsoring unit of Vocational exploration of the rich results, but also has many imperfections. Vocational Education Research meso -- Vocational College development strategy, How Vocational College will meet Vocational education development law, research in this area is quite lacking. Theory and practice of the profession of Vocational more concentrated in higher vocational and technical education macro (type characteristics personnel training objectives, the importance of development) and the Vocational Education and the teaching content and method, Enrollment employment aspects of the reform, And the most important issue is higher vocational institutions in responding to the popularization of higher education process, show to go high - the poor quality of education, talent employment rate is not high. In addition to senior positions in the government of inadequate input, poor policy environments and other factors, There is another important reason for this is that the higher vocational institutions to develop research strategies ineffective. Vocational colleges, the leader of the minds of the strategic objective, sponsoring what should be the kind of concept is not clear. So only grope their way across the river, or take the ordinary institutions of higher learning model of development to education, resulted in higher vocational colleges, the atmosphere, the environment is getting worse.In this paper, Chongqing Zhengda software Vocational Technical College, Vocational institutions at home and abroad understand the development process and the development process used by the sponsoring strategies, school mission mode. Training and development of the process, and with five of model Value Chain and VRIO framework model theoretical analysis tools to explore the vocational college development strategy.In this paper, the strategy of Higher Education Research background, as well as the strategy and strategic system, competitive strategy, Porter 5 model, Porter's value chain model, the model VRIO framework of the theory expounded on the development of vocational education abroad, several main mode of a comparative analysis of the development of higher education course The main issues and the development trend of a systematic exposition of Chongqing Vocational education development status, The problems and opportunities for the development of a summary analysis, Chongqing Zhengda for software Vocational Technical Institute for Strategic Studies, has laid a good groundwork.Then, Porter's five forces model of Chongqing Zhengda software vocational and technical colleges in the environmental analysis, identify the opportunities for the development of the School and the main threat; Value Chain and VRIO framework model with Chongqing Zhengda software Vocational Technical Institute for the Development of the internal conditions The analysis identified the major colleges competitive advantages and disadvantages.Finally, according to the Chongqing Zhengda software Vocational Technical College in the internal and external environment analysis, development of the Institute's development strategy, and competitive strategy in this to be taken under the guidance of the production strategies of teaching, teacher training strategy Campus culture-building strategies and marketing strategies strategic functions.