Research On The Development Strategy Of Anqing Vocational And Technical College

Higher vocational education is an important part of higher education in China. It has made some remarkable achievements. The relevant departments pay more attention to higher vocational education. Nowadays, our country is at the important period of reform and development. Upgrading of industrial structure needs more high-quality workers and technicians. However, before entering into a golden age, our country’s higher vocational colleges must go through a difficult period for survival. In recent years, due to a lower birth rate, students become less and less. But the competitors in the market become more and more. Some students and their parents can’t correctly understand higher vocational colleges. It is very difficult for higher vocational colleges to navigate. They are facing unprecedented opportunities and challenges.Higher vocational education starts late in our country. The research on it is still in its infancy, and it is not mature and rich. Although in recent years, there have been some academic papers about development strategy of higher vocational colleges. Some of them are specific to a certain higher vocational college. After all, every college has its own characteristics of their environment and development. So this article takes Anqing Vocational and Technical College’s environment as the basis, trying to formulate its own suitable and feasible development strategy.Anqing Vocational and Technical College is a public full-time higher vocational college. It was formed by four secondary technical schools in June2003. The college has been insisting the connotation development for a few years. Its school-running conditions are improving; its scale is expanding; its educational quality is increasing; its strength is growing. The college goes forward on the whole. But there are still some problems in the aspects of teachers, professional construction, etc. Under such a condition of pros an cons coexisting, its development strategy should be made if the college wants to survive and develop well.This article is divided into six chapters. The first two chapters are the basis of the article. Chapter1elaborates the research background, selecting significance, present situation of the internal and abroad research on this topic, research routes and methods. Chapter2introduces some related theories of strategy and strategic management. It explains several strategic analysis tools used in the article. They are PEST analysis, Potter’s five forces model analysis and SOWT analysis. All are to provide theoretical and technical support for the following contents.Chapter3systematically analyzes the external environment of the college. Firstly, by using the PEST analysis method, it expounds the specific macro environment of the college from four aspects, which are politics, economy, social culture and technology. Then, by using porter’s five model analysis, it narrates the competitive situation of higher vocational education industry from five aspects. They are potential entrants, substitutes, suppliers, buyers and existing competitors.Chapter4analyzes the internal environment of the college. First, it simply introduces the basic situation and specific history evolution of the college. Then it expounds college’s specific situation in detail from five aspects, which are school-running aims, teaching staff, infrastructure and practical training base, professional construction, enrollment and employment seeking.In Chapter5, the SWOT analysis of the college is carried out, which is based on the specific content of the first two chapters. It itemizes the inside advantages and disadvantages, the outside opportunities and challenge of the college. The strategic thought and strategic goal of the college are made. Differentiation competitive strategy and cooperation strategy are chosen.Chapter6is about the problems of college development strategy implementation. It puts forward the concrete strategy from five aspects to make sure achieving the strategic objectives. The five aspects include professional settings, teaching staff construction, school-enterprise cooperation and the construction of practical training base, the reform of education and teaching, recruitment and employment.