| "Although the zhou dynasty is an old kingdom, its fate needs reform" Chinese martial arts comes from historical yesterday, walking toward to future full of hope, in which thousands of Rotations are opening his path. "Today is the same as old Rule ", the development of martial arts′economic function is the most important today. Because nowadays is the market economic society, efficiency is the direction to the people's thoughts. If the output only is spirit to the cause of martial arts in matter input cases, it failed to arouse people's interests and attentions. Therefore, the cause of martial arts must turn from utilities and public welfare to a business model . Martial arts must has its own economic functions.《Martial arts developmental plan from 2001 to 2010》made by Chinese martial arts committee pointed out that " accelerate the martial arts market-oriented building according to the rule of the market."Bao Mingxiao said : "the industry is market-oriented." To develop martial arts industry and take a market-oriented operation is considered to be the inevitable development of martial arts. Martial arts industry is that part of the operation of the cause of industrialization. Martial arts industry is bound to inject new vitality into the cause of martial arts with its flourishing. After a short period of 10 years, especially in recent years with the rapid development of Chinese martial arts industry, now it has initially formed a wide coverage and a wide range, operating in various ways, considerable benefits of a good development trend. The scale of the industry has begun to take shape, yet, in the industrial structure and organization, industrial policy, there are still many unresolved obstacles. Martial arts industry currently lies in the initial stage. Martial arts industry is small in scale; there is an imbalance in regional development; Development time is short, weak infrastructure, market-oriented, business, commercial and community level is not high; Martial arts residents′the low level of consumption; Martial arts market′training is underdeveloped, many markets have yet not to be complete. Martial arts industry's industrial structure and operating mechanism is unreasonable, far from forming a rational layout and normal operation, a unified, open, competitive and orderly market system to martial arts market. Seeing from the factors of restricting the development of Chinese martial arts industry, there are still many negative factors such as the level of economic development constraints martial arts industry development; The industrial policy and regulations are not sound, control mechanism has been formed; lack of effective capital investment; Martial arts industry research is weak; lack of talents; lack of timely and accurate martial arts industry policy guidance and support; Martial arts department is lack of sufficient knowledge for martial arts market′huge potential. Therefore, there is practical significance to research and plan martial arts industry to the point of its strategy in the macro level, in theory, because good development strategy will guide the martial arts industry healthy and steady development.Looking the martial arts industry consumes and demands as a focal point, the writer uses the method of classification analysis and detailed to study the martial arts industry sub-industries development strategy. The paper includes three parts. Part 1 is the introduction of martial arts industry mainly, including the study background information, the concept of martial art industry , the characteristic , the society effect of developing martial art industry as well as the technology route on studying. Part II is the part bring forward some problems: the current situation that you estate develops sums up martial arts estate each , the basic martial arts consumption that the marketplace forms speaks of union martial arts estate , martial arts product boundary fixes , the characteristic , determinant that martial arts consumes develop as well as a trend. Part III belongs to the part solving a problem: main content is to suggest that the martial arts estate service product produces martial arts body-building entertainment industry, martial arts contest and performance industry.
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