Martial Arts Industry Research And Development Model On "Experience Economy" Perspective

Chinese traditional martial arts and Chinese culture are closely related, traditional martial arts reflects the traditional Chinese culture of self-cultivation, beyond individual life side, but Western sports concept and spirit of traditional Chinese martial arts inconsistent since the modern, traditional martial arts posture facing increasingly disappearing. Under the planned economy system, owned by the state sports department, did not enter the market allocation of resources. After the reforms, this situation has undergone great changes, artial arts industry gradually developed up. However, due to the guiding ideology of the mistakes, the development of martial arts industry also comes naturally deviate from the traditional martial arts in this fertile field soil, and embarked on a high-input, low-output, large-scale, low efficiency of the extensive development of roads, This makes the martial arts industry limited economic benefits. Experience Economy is a new economic way, it is the consumer’s "experience" as the primary way to obtain economic benefits, focusing on consumer demand survey for consumers to create a unique experience for the theme to change consumer perception, so that economies of scale. In accordance with the requirements of the experience of economic theory, our rich cultural resources of martial arts to become an important basis for the development of martial arts industry, in accordance with the principles of proper and unique, creating a unique martial arts theme, take the initiative to guide consumer demand, will become China’s martial arts The basic model of industrial development. However, due to various constraints, our "experience" of the martial arts industry is still long way to go.